Part 3 Research Point [Level 1 Unit 1]

Being a self-studied designer, I have  habit of collecting many samples of various designs (printed and digital) for example ads, packaging, labels, graphics, illustrations, flyers, posters, logos, book covers, sketches, paintings, drawings, etc. These collections have helped me to overcome artist’s block at times and also to keep the spark of creativity alive in me.

I have found innumerous styles and types that attract me. These collections have motivated me to improve my style of design.

I have realized that I have collected various types of designs by various designers, known and unknown. I’m interested in the designs that use illustrations, graphics, typography and vibrant as well as minimal colour palettes.

Through observations so far, I have understood that the hierarchy and layout should be balanced to attract the attention of viewers and also to increase the possibility of sell of the product by lucrative designs. The utility and innovative aspects are extremely important in the design. The designs should be memorable and transcend beyond the trends and classics.

The visual language is easy to understand and dominant throughout, represented through the following designs from my visual diary :

IMG-20151130-WA0000

The package design for a spices powder product is made up of limited colour palette. The warm colour scheme used on white background and an apt photograph of the spices has made the design perfect for print. The well-balanced layout makes the visual language easier to understand.


 

IMG-20160701-WA0002

The translucent design with uniform design on all bottles creates an illusion of fruits hanging up on the level of drink. The vertical alignment of the text is suitable. Uniqueness of such designs is the key factor to appeal the potential buyers, making them feel the temptation to try. This can be said as the success of visual dynamics resented in this design.


FB_IMG_1450848849890

The simple shape of the bottle, limited colours,  and the simple layout of the design perfectly pair together, thus making it visually appealing. The simple sans serif font used for text makes it legible, by making the eyesight focus on only important text at the first glance.


shane-connolly-actor-pop-art-spice-labels

The funky, graffiti style fonts, warm colours along with contrasting colours on the labels is visually attractive. Some text on some labels is not much legible though. The strong appeal of the visual dynamics of all the designs attracts the viewers.


 

DSC_0657

The simple, minimal style of the package for a stylus is extremely user-friendly too. The window provides a sneak peak of the stylus inside. The limited colour palette, simple sans serif font along with logo is visually interesting overall and looks extremely professional. The utility is given importance as well.


The unique, intelligently-designed package design has a great utility value also. The attractive scheme of only limited colours and the die-cut petal shapes and cylindrical shapes become not just windows but also the holders of tangerines / oranges. Use of illustration and minimum text is seen. Overall, the visual dynamics is completely successful in catching the attention of viewers, buyers too.


_20160126_200838

The package design for a food-catering service is manifesting the warm colour scheme that stimulates appetite. The different style of box-design makes it visually appealing. The placement of logo at the centre balances the visual dynamics throughout the design layout.


FB_IMG_1466145047617

The vibrant red background and the cute illustration of a Japanese girl wearing a Kimono and holding an umbrella is wonderfully reaching out to the viewers. It reflects the culture of Japan. The use of floral pattern represents the beauty. The use of light green colour adds a contrast.


 

FB_IMG_1437287161286

The cute illustration created with sot lines, pale colours along with contrasts on the background of gray colour, is visualy appealing.


IMG_20170629_130526

The gloomy ambience and mood is represented through the style of illustration and the pale colours. There is no focus on details in illustration, purposefully.


 

FB_IMG_1454902195104

The background pale colour with pattern of polka dots, the colours overall, silhouette and floral illustrations reflects the retro style. Use of less text using the sans serif font, placement of logo is visually appealing.


 

FB_IMG_1455523051839

The greeting card for the festival in India is designed using retro-styled illustration and repeated colours is inimalistic yet very attractive. The simple serif font is used for text.


 

FB_IMG_1482893096917

The use of floral illustration and single colour on pale background makes this handlettered artwork reflect positive energy through the visuals.


 

FB_IMG_1484844673984

The use of soft and flowing line strokes reflects the cuteness and tenderness of the baby through this illustration. It perfectly touhes the heart of the viewers. The use of facial expressions and gestures in this character design is wonderfully appealing.


 

Study_and_Fun_by_mrbumbz

The vibrantly colordul, cute, illustration is extremely pleasant and optimistic. It depicts the freedom during the childhood through perfect objects. The layout  of the design conveys a radiant energy to the viewers.


 

FB_IMG_1485053419613

The negative space is wonderfully utilized in this illustration. The cuteness and the love tenderly reflects throughout the illustration.


 

IMG-20161009-WA0005

The poster for a group exhibition of artworks by women artists is energetic with contrasting, complimentary colours throughout. The layout is different than usual.


 

08062017_0005

The package design is unique as compared to the other packages for similar products in the markets. This design manifests black colour as a background, opposite to the trends. It experiments successfully with pairing of limited colour palette and food photography.


 

08062017_0003

The minimalistic style with simple sans serif fonts, food photography and limited colour palette is attractive throughout the layout.


 

spice1

The food photography of spices arranged strategically together is vibrant and stimulates the appetite.


 

FB_IMG_1501680729778

The vintage style or retro style reflects throughout this design of a poster. The colour choice and pairing of serif and sans serif fonts is wonderfully balanced along with the illustration.


 

FB_IMG_1493273767093

The innovativeness and intelligence reflects throughout this poster. The visuals are interesting to catch the attention as the viewers explore the overall design and find many different objects that comprise the illustration representing the art of design.


 

The poster design is catchy, vibrant and full of illustration. The red colour denotes the colour of the planet Mars. The contrast of colours is visually appealing.


 

FB_IMG_1493667071623

The typographic artwork using three colours [red, blue, yellow] on black background of this ad of a chocolate is wonderful piece of graphic design.


 

51qGMuO6UtL

The book cover design with partial photograph of a clock and its hands represents the time span or history or past. The Serif font for title of the book and sans serif font for author’s name is perfectly paired, making it easy to read. The limited colour palette makes it visually appealing.


 

12_5565

The abstract patterns on the pots provide a perfect and rare contrast to the brown background. The strategic positioning of the pots makes it visually attractive enough.


 

f2bd5554170953_5950ca7a2d1c2

The wonderful, retro-styled unique poster for an orange-flavoured cold-drink, comprises of a stark contrast of mainly orange-coloured objects on a pale blue background. The main objects are centred, three dimensional in appearance and the warm colours paired with deep blue and green creates energetic appearance overall.


 

 

Part 3 Research Point [Level 1, Unit 1]

As I’m a self studied artist & designer so far for most of the part of learning, I have been observing keenly, studying & learning from the graphics created by many artists & designers who have been working through various mediums of creating graphics.

For this research of regarding the utilization of visual language in graphics, I’m presenting some of the graphics of selected artists whose work influences me, as follows :

(1) Official CorelDRAW Master Artist Joseph (Joe) Diaz –

15241421_10208721250640875_8279568821271572733_n

http://diazsignart.com

Artist & Designer Joe Diaz from Pontiac [Illinois, USA] has been a grand prize winner as well as 1st prize winner in ‘CorelDRAW International Design Contest. Carrying forward the legacy of parents & working along with his brother, his work reflects his profound experience through his artwork which ranges from logos, identity design, murals, vehicle wraps, sign boards, package design, typography, portraits (fantasy & sci-fi characters) etc. His work is varied in styles like vintage, retro, modern and utilizes negative space. His typographic skills are amazing. He creates artwork using software CorelDRAW.

249337_2049278463813_4090554_n

288610_2049279463838_1406675_o

286129_2049279863848_6958951_o

183683_3812369259981_1844908513_n

530934_3812361699792_1335034810_n

488283_3812360979774_376258404_n

614588_3812440341758_1327048412_o

859873_4707179069667_1778445038_o

1071698_10200576608389909_1303582741_o

1517917_10203049412488466_7182619702990317621_o

1556430_10201724902896554_40264081_o

1557206_684714538230830_5824457646047080413_o

10259839_10202258044664765_6325222947953299106_n

10308293_10202335387158279_2570702393927850894_n

10295506_680969591938658_6075073896089466611_o

10339700_686889731346644_9135232639036446520_n

10620187_10203183268994795_6517994847763076263_o

10623427_10203144788432805_2947550840530216054_o

10661663_10203337068119677_6874497511171373807_o

10911258_10204108655728885_3955709815793113457_o

10931130_10204114140906011_4220188575385962842_o

12028764_10205636689528775_4184315647686922658_o

12031565_10205636689408772_121266291629096758_o

12068908_10205790884423551_6380956128161759258_o

14324564_10208139406455134_4532593288149358969_o

18121370_1327331500635794_1394989958155892555_o

18237828_1329889533713324_2845609730343278003_o

18192279_1327391870629757_1643041246025970518_o

18076929_1327448117290799_4654651381880728267_o

18077055_1327649700603974_9183682602771463539_o

11741144_10205233628852510_2835929997543613704_o

1602059_10202164091275989_1122299489_o

11240783_10204867576981442_6521463941057130307_o

10687388_769386486430301_3177949914476258941_o

11012093_10204681752695951_3508155007244440588_o

18238175_1337815736254037_6539811039645152396_o

10005908_10202217778498136_5549281623748899270_o

1939665_742775439091406_5453102774239059711_o

1658269_10202217778618139_6095154625952782998_o

1795160_10202217780538187_7500404730516010411_o

1016036_10202643708146111_7511867623545923776_o

10369031_10202643688065609_8571705571922978847_o

1655673_10202217778578138_8061775208345965789_o

1397858_10201247162273337_183568231_o

798307_10201198461895858_1156449439_o

 

1890452_10202217780378183_6576981038386405197_o

10499613_10203412032433738_1532769734441211607_o

1921084_10203412032233733_6676341689225464461_o

1795808_680597348642549_6096913221307643037_o

10275456_680598368642447_2868778861997632630_o

12239289_10205916301518900_7769303666876389040_o

20623353_10210855111946074_1001867736_o

20623489_10210855129546514_616099548_o

20615206_10210855130146529_2109553568_o

20616107_10210855130106528_1961056690_o

1398044_10201126945027981_590282901_o

(2) Junissa Bianda Hardianto –

Screenshot_20170802_215852

http://junillustrations.com/

Junissa, studied in San Fransisco [USA] and being originally from Indonesia, is an illustrator working for children’s books.  Having a passion for art since childhood, she earned her bachelor’s degree in graphic design & children’s illustration as graduate degree. Her works are attractive, vivid, colourful and cute, that they also find fans in the adults. The key of success of her illustrations is the simplicity of the appearance of the illustrations. She wishes to turn the tech-savvy kids turn to avid reading with her illustrations in the books & also to make the kids aware of Indonesian folktales. Among the huge number of illustrators for children’s books, her work is noteworthy and outstanding.

Screenshot_20170718_122210

boriborichasamplepages

circus51000pixl300dpi

fruitpunch1

fruitpunch2

ketikamamapergi2juvketikamamapergi1

ketikamamapergi3

ketikamamapergi5

licensing-sketch-1_newketikamamapergi6

licensing-sketch-5_new

portfolioaladdincharacterss

portfolioaladdin

portfoliobusstop

portfoliochehris

portfoliodinosaurs

portfolioduck

portfoliogulshanandtheseaaa

portfoliomrstickypaage1011

portfoliomrstickypage89

portfoliomrstickypage1415

portfolioprojectkidsnarativeplay

portfoliosfweathewwr

portfoliosimchung

portfoliotricksterhalloween700pixel

unwrapping700pxlScreenshot_20170724_081007

Screenshot_20170718_121151

Screenshot_20170718_121500

(3) Ian Barnard –

http://www.ianbarnard.co//

Ian Barnard is a hand-lettering artist, a calligrapher and a typography artist. He creates artworks of calligraphy, typography, fonts & other resources required by designers across the world. He believes that creating with hands keeps the creativity alive in the artist. He creates artworks every week. He sells his artwork by print and online. He crates add-ons for Adobe Photoshop and Adobe Illustrator as well as Procreate.

01

02

03

04

characters

characters_84b14e20-17ba-45f9-9b7d-03eef66ca062

Fruitbox-font

outbound-characters

money-penny-panels2

Sticky-Lollipop-characters

type-bloomsbury

smoothy-typeface-fonts-characters-o

willowhawk

Type

washington_smoothy-01-fr

shine

san-fransalted-caramel-bites

sign-painters-studio-cover-o

Snow-Style

saltash-typeface-lettering-texture-o

saltash-fr

Rounded-font

rock

I-Dream

inkbuddie-learning-copy-o

joyful

menu

merry-christmas

adventures

bbq-fest-type-lettering-font-o

Be-brave

book-elephant

coffee-oclock-print

cofee

business-cards

brushes-1to5

3-posters

designers-inkbuddie-screen-print-o_fd83e82f-970a-4135-93f8-5a3e1a58371d

dream_wider

gallery-3up2

get-your-run-on-typography-o

Cover

(4) Andreas Preis –

andreaspreis.com

Andreas Preis, born in Bavarian Forest area (South Germany) in 1984, is a graduate from Georg-Simon-Ohm University, He has studied communication design. He loves colour and drawing since childhood. Andreas is a designer, illustrator, artist currently working in Berlin (Germany). He is skilled in illustration, murals, tape art, live painting, as well as different fields of communication design (typography, logo design, icon design, art direction). In just few years, his clientele has expanded vastly and includes variety of brands like Adidas, Adobe, Atomic, Coke, Coors, DC Comics, ESPN, Ford, MINI, Microsoft, NAF NAF, Telekom, Nike, O2, Samsung, Vans, Wacom Warsteiner, etc. He widely uses iPad and Adobe apps fr creating illustratins. His rendering of illustrations reflects a unique style.

160920_Princeton_Beethoven_bw.indd

b9ce05769394e41d8b9152215969fe246479461d1c3f37a142aad38f637fe646ff15848881ba2ec7_rw_3840

50cd6094b9d79feb4beb6089_rw_1200

0c810a096546dcb7534bb87429c6d8f27fb03053977faa8fdfec0a109ddb5dba2649b18a9ea4bd5d_rw_1920

6b0dcca115749a99a67ec094_rw_3840

254a75ee49c2ab8c4c689e9d_rw_3840

13067150b67e227a767f1ea1_rw_3840

bfaca9383c41dba85843e2d0_rw_1920

421e9be54dd02491fb8b74fad77aabadd8245aaba237a1b20ce3fbf12b388771b63350ebc20f5c6b_rw_1920

18ff905d0dfe4c5b58bdb9bb64349d1a0c9f69b522696dd42d9ca089291a9d0d2ab78081362f7752_rw_1920

bc5bd4d8b92f3246f4a67b115e9d6a0c0f8cb5205e94721e627cee78bfb89b3f21621ba274212af2_rw_1920

c6f780687a3c8bb3a7d91a8ddd9185f019396be87d56edc263297afbabe263aed562dc5630476193_rw_1920

c697a12de89ddd1ffeff94aa1a4797feaa8c221713409c58d6413641d3454a721aa13e6035949c8a_rw_1920

c6ca085b59500cc4fe4a2fbd5edf3ae4476b7b03f88a7f56d31bc0dba8e55a8c3eb5ce01978f4bbe_rw_1920

675f431dbd0fcde41c9ea81f9c2e02630ed037b9659865be5cd81f72e2aba9f5f57563976d2ebb5c_rw_1920

507daa46000da49dad2db3b0_rw_1920

9531ae2df5ccee03516e1a283619e34e0fd12aa18cf3d69bbeff94141905f6375977856e3bc4f535_rw_1920

7d7d0e56862e1879d36161e6_rw_1200

4123c7950771771491c9d12c3055379d02670b04798427efb43f8d8b4676028ed7907c256a65f66e_rw_1920

2f20ae19544437c7fd212211_rw_1200

32c761903321b4017cab3ece_rw_1200

00867cd3306ae4bfad3b43ed4cc3a1c41d3b03c26d05d7b932eb17fadde4691b90832a7cb47364c6_rw_1920

 

13bfb7e43f334630e404b91c_rw_1200

94fae4877e90b152cfd5e03b_rw_1920

659d69aa24ce525675e5b9dc_rw_1920

0e0225452bdfc6b3f560f127_rw_1920

fa6e9d377cb694f56e3e50bd_rw_1920

da88794f4f75746d6f065717_rw_1920

0a506aa2eaaac2d3459e4ead_rw_1200

48e21947bd5c31084c4a6992_rw_1200

5587a2346f304f85d6f988d7_rw_1920

97b1e3937a56feab18f35342_rw_1920

b99ba6361782a2a4614d90314d4995c1063031eca677aabbd425c5319fac2e68c8c7bf7ac199560c_rw_1920

dd9abbeeb0a4043e364ba4bf_rw_1200

 

 

6784308c2731b394df755084_rw_1200

f1c5b8e1e5c4ea7c352ac58e_rw_1200

b34504c9d5b2bfb1dd079f7a_rw_1920

c7d8989ff08197c0c8cfadd5_rw_1200

e938a3d6bcec826d7258abdc_rw_1920

c267acde79c520340ab1b534_rw_1200

4643d773266e8f7123a97868_rw_1920

664ff7908d3023abeab0b7c1_rw_1920

55b4f9feef02b504fd368533_rw_1200

56359861c5002d210e5a07af_rw_1200

1fd7a3679a018c25f04ee33c_rw_1920

41f59fc13e385d8012f979df_rw_1920

6eb77ed471db7c021a8802ae_rw_1920

d42a98e6f9955b856f401bffdb12b65cc5e0651343200d1118351ca3e61be9440ecca4d5006d35c7_rw_1920

120314_vc_booklet.indd

de28913e7184b41b854f6908_rw_1920

09b57cab15e563a50557434b_rw_1920

a0fd8a499e886896e69e62d4_rw_1920

ad6fc4923a75918c0a032b62_rw_1200

Part 2 Research Point [Level 1, Unit 1]

I have been working as a freelance graphic designer and artist since 2011, Previously , I have completed B.A. {English, History] from Mumbai University in 2006 & later, Diploma in DTP (DeskTop Publishing) by correspondence in 2009 as well as learned graphic design by self-study from 2001. I use following softwares :

Vector Graphics / Illustration : I have used CorelDRAW 7, 8, 11, 13 (X3), 14 (X4), 15 (X5), 16 (X6), 17 (X7) & currently 18 (X8) for vector graphics & illustration. My graphics won 5th prize & 4th prize in ‘Corel Asia Pacific Digital Art Contest’ in 2010 & 2011-12, 3rd prize in ‘CorelDRAW International Design Contest’ in 2011 (all competitions & contests were held by Corel Corporation (Canada) & Corel Asia-Pacific (Taiwan). The prizes included free versions of CorelDRAW X5, Corel Painter 4 & Corel Painter 12, Corel WordPerfect Office Suite, etc. CorelDRAW Graphics Suite has been my all-time favourite software which is extremely flexible & innovative.

I’m learning Adobe Illustrator too. I also use Android app versions of Adobe, for example Adobe Draw.

My prize softwares :

certificatecorel certificateDSC_0082DSC09318

 

Image Editing & Manupulation : I use Corel PHOTOPAINT (which is a part of CorelDRAW Graphics Suite), Corel PaintShop Pro & Adobe Photoshop.

DeskTop Publishing : I previously used Microsoft Office Suite. But, now I use the Corel WordPerfect Office Suite, a perfect alternative to it, won in the prize. It has softwares like Corel Presentations (an alternative to Microsoft PowerPoint), Corel WordPerfect (an alternative to Microsoft Word), etc.

 

 

Part 2 Research Point [Level 1, Unit 1]

I have studied graphic design basically for more than four years, by self study and also by correspondence for Diploma in DTP (Desktop Publishing) through a private institution. During that period, I had to self study and critically assess the designs I had created. During that time, I was amateur more than now. But, self criticism helped me a lot to improve as there was literally nobody to guide.

I seek critique from my father who is actually a businessman, an industrialist by profession but loves art and has good aesthetic sense, with knowledge of perspective through experience. He loves sketching but can’t pursue it due to his busy schedule. He always guides me well whenever I’m sketching and rendering graphics, designing for commercial projects. He provides honest, alienated critique. He guides me, if I’m confused about the appearance of the final result of graphic or design or painting or I discuss with him to find out whether any information is to be included or omitted. This helps me to create the design with precision and perfection, suitable for the need of the clients too and for my own personal projects. 

I also seek guidance and critique from the official CorelDRAW Masters and Artists like Joseph Diaz, Ariel Garaza Díaz, Roger Wambolt, Richard Reilly, Samuel Leon, Anand Dixit, Pratik Shah, Anastasiia Kucherenko, David Millisock, Adrian Juman, Kürşad Çakır, Dmitri Demidenko, (late) Silvio Gomes, etc. They have been my mentor and senior artist friends from official CorelDRAW Community (http://community.coreldraw.com) since I had started for studying graphics. They always provide critique and also an encouragement to improve. 

Creative Critique is productive and helps to improve than spreading pessimistic mental pressure on the minds of creative artists.

Part 2 Research Point [Level 1, Unit 1]

As part of research in the coursework, it’s necessary to share the ‘swipe files’ collected by the student & to explain what they understood by the juxtaposition of images, illustration, typeface & text in the layout. A swipe file is a design artwork created by some other digital artist for a magazine / newspaper, etc. & collected by the student or even by a working  for the reference. Such files give a resource to re-ignite the creativity during creative block period which is a phase that occurs sometimes in the life of creative designers & artists. It also proves helpful for reference. It’s not for copying, it proves as how a creative solution can be reached at, to a design problem.

As I already work as a freelance graphic designer & artist since last 6 years almost, I have a habit of collecting such swipe files, since learner phase. I always believe that any creative artist & designer is always a learner throughout the life by observation & keen study. The process of learning never stops. It helps to stay creative & to avoid such creative blocks.

So far, as I’m interested in illustration & type-design more than photo-manipulation, photo-editing & photo-montage, my collection of swipe files contains advertises made up of illustration mainly, collected from a nationwide, well-known English newspaper ‘The Times Of India’ & some other regional newspapers in my mother-tongue language Marathi. Hence, for the purpose of research in this coursework, I’m sharing some selected ones scanned from among them as follows:

1. Advertise of a literary festival (Size 16 x 24 cm) :

This advertisement is for a literary festival held at Kolkata (West Bengal, India). It is made up of beautiful illustrations of books and also presents them as symbols of Bengali background of literature since historic period. The cultural background of Bengal has always been influenced by all types of arts, literature and culinary art. The staple food has been fish there. The symbol of the elephant is also seen in the back layer of the illustration. The red colour symbolises vibrance of Bengali culture. The illustration appears like a doodle. The lines are flowing and the flat colouring technique has been applied to create shades. The simple font has made it very easy to read. The tabular form of text has been balanced with the overall illustration in the layout. The caption of the advertisement is written with the font that is stylised to suit any festival or event title.

2. Advertise for a Government initiative (Size 31 x 20 cm) :

030

This advertisement is to promote the government initiative for inviting businessmen to establish and develop various businesses in the certain state Maharashtra in India. The initiative is named as ‘Make in India’. Its logo is a silhouette of lion created from the gears of the machines, symbolising businesses. It is placed on the left bottom part of the layout. Apart from the photographs of the chief minister and another along with some businesswoman promoting automobile industry. The font choice is attractive yet simple to be legible. The illustration represents the famous Warli art, a traditional folk art. The illustration symbolically presents everything using simple forms, shapes and only one colour white on dark maroon brown colour, as originally this type of art is drawn with rice-powder paste on the thatched walls (covered with mud) of huts of the artists. The illustration is covering everything that has been depicted: ‘The Gateway of India’ (monument in Mumbai, capital of Maharashtra), the DNA Chain, microscope and the science appartus for representing science and technology, the handlooms showing textile industry, cars for automobile industry, etc. The flat colour scheme is apt.

3. Advertise of a quiz for financial professionals (Size 11.5 x 17.5 cm) :

008

The advertisement is an invitation for willing participants for a quiz competition. As it is for the professionals in finance, the illustration serves well to create the corporate feel throughout the advertisement. The symbols of maths and finance (for ex. Symbols of various currencies like dollar, rupees, pounds, pie chart, bar chart, calculator, division, multiplication, piggy banks, coins, graph arrow, etc.) are used in the illustration to create the look of infographic. The silhouette of hands shaking is purposefully created to enhance the intention behind the advertisement: to make the different finance professionals meet and interact with each other and to share their knowledge through the quiz. A simple, limited colour palette of yellow and black with small amounts of white, blue, marroon and orange is applied to keep it minimalistic and corporate. Fonts are limited and perfectly placed, making it easy to read and comprehend. The square appearance of the overall caption ‘Financial Mastermind’ is reflecting the corporate atmosphere. Centre alignment is applied throughout the layout.

4. Advertise for one of the top-notch air-travel companies, Air India (Size 16 x 22 cm) :

003

The advertisement is to announce the lucky draw scheme for the passengers on the occasion of Children’s Day. In India, 14th November is celebrated as Children’s Day every year. The simple yet attractive style is applied throughout the layout, not only for text but also for illustration. The simple font choice is making it very legible. The scheme or offer is lucratively presented through perfect combination of illustration and text style. The use of slanted script font for the words Children’s Day makes it easier to focus on the main and important content of the text. The illustrations of happy children are created as doodles. The illustration of a man with a moustache, wearing a suit, is actually the modern form of the traditional form of mascot of Air India company. The mascot is named as ‘Maharaja’ (meaning: king) by Air India is presented in different attires as per occasions. Previously, it was shown only wearing traditional dresses of Indian kings of modern era, nearly by the period of British rule in India. The use of only one photograph of aeroplane keeps it simple. Use of pale colours make it different in overall style.

5. Advertise for a housing society with a play-area for children (Size 33 x 22 cm) :

006

The advertisement is about a housing society with a play-area for children. It focuses on the play-area for children as an important aspect, rather than the other amenities provided by the housing society. These days, as open spaces are very rare in highly populated cities, children get very rarely open areas for outdoor playing, biking, etc. Even their parents are usually busy in work and can’t spend more time with their children, keeping pending many things to do with their children. Meanwhile, children grow up and then, only the regret remains behind in a little corner of mind giving them the guilt. This sentiment is captured through the illustration that makes the most part of the layout covered. Emphasis isn’t given on the text much. Font is used old style Gothic for name and sans serif for other text. The colour scheme is warm one, comprising of hues of red, orange, yellow and brown with small amounts of blue and green for balance. The illustration looks like embossed.

6. Advertise for a regional housing society with various amenities & energetic, yet peaceful ambience (Size 15 x 19 cm) :

012

The advertisement focuses on the depiction of the amenities of the housing society and energetic, yet peaceful ambience with a Balinese theme used while building it. Everything is elaborated through the illustration rather than using photographs, throughout the layout. The illustration is flat, yet very vivid use of warm colours makes it vibrant in appearance. It catches the attention of the viewer. Simple, serif fonts and placement of logo in corner makes it very balanced throughout the layout.

7. Advertise for a famous car manufacturing company, Skoda (Size 28 x 22 cm) :

005

The advertisement for famous car manufacturer company Skoda is totally different from their previous ones. It is for the limited edition model of the car. In this layout, the use of flat illustrations is seen majorly to highlight the facilities provided in the car, in the form of ingographics. The limited monotonous colour scheme of brown is used throughout. But, it doesn’t render the layout dull in appearance, instead making it appealing to the potential buyers. The bold type and font highlights the important aspects. Overall, the design is different than usual car advertisements so far, due to the use of illustration in the form of infographics.

8. Advertise for a girl soccer league (Size 25 x 16 cm) :

021

The advertisement is for promotion of the soccer league of girls. The design focuses on highlighting the important social issues like gender bias, meted out towards girls even now in the small towns and rural areas as well as in cities sometimes. Girls aren’t yet much encouraged to play games like soccer and given differential treatment. The game is supposed to be part of male bastion, underestimating the talent of girls. This makes many upcoming athletes lose their confidence and lack the support, even by their families. Here, the league presents a game played by various teams of girls but unitedly against the conventions. The illustration in the layout perfectly highlights the ferocious spirit among the girls to fight against the differentiation and to be triumphant against it. Even the supporters are going to be given prizes. The use of grey colour shades along with light blue and warm colours like red, orange, yellow, etc. makes it appear perfectly suitable for a sports competition, as intended. The font choice is apt for a sports competition, with its dark blue colour.

9. Advertise for sports news program (Size 16 x 25 cm) :

009

The advertisement is intended to promote the soon-to-be launched sports news show ‘Sportsnight’. The use of black as main colour for background makes it look stunning and it stands out from the rest of the advertisements on the same page of the newspaper, catching the attention of the viewers, not just sports-lovers but also to those who aren’t much interested in sports. Thus, the intention of the design becomes successful halfway through itself. The distinct yet simple style of illustration through symbolic represention of various sports makes the overall design appear different and attractive. The symbols of sports in square forms are presented similar to the neon signs on the black background, making them look easy to understand as well. The arrangement of symbols is striking. The font is suitable for depicting the sports. The colour white is used for almost all the text. The name of the programme ‘Sportsnight’ is coloured with gradient making it appear glossy and glamorous.

10. Advertise for an unusual, unconventional purpose of creating an art-installation as a part of respect for the world-famous Sportsman Sachin Tendulkar (Size 16 x 25 cm):

004

Advertisement is for calling up cricket bats with messages from the fans of famous cricketer Sachin Tendulkar , to be used for creating an art installation to be displayed on the occasion of his retirement. The rough concept of the art-installation is presented using the black and white illustration through the layout of advertisement. The font choice is simple yet effective: serif combined with sans serif along with the caption of the advertisement in grunge, uppercase font in red colour. It catches attention towards the intention of the advertisement.

11. Advertise for an initiative to promote Indian music by an upcoming music CD company (Size 14 x 19 cm) :

013

The advertisement is for an upcoming music CD company. The advertisement beautifully manifests illustration for the purpose of presenting the Indian culture and art. Illustration is combined with colour scheme of grey and vibrant warm colours with flat fill. No gradients are applied. The sans serif font in uppercase is paired with script font in lowercase for effectiveness and to attract the viewers, it is applied with only one colour: red. The body text is in lower case and in black colour.

12. Advertise for an international beach festival (Size 7 x 10 cm):

015

The advertisement is simple yet very different due to the use of illustration. The illustration of comprises of symbols drawn as line art to depict the beach festival & the name of the festival written in a fancy way. It makes it easier to use, print & present it on any medium. The use of this illustration serves as its logo too. Only two colours blue & yellow are applied for text and the text overall. The text is written in uppercase & the font is sans serif.

13. Advertisement for birth-centenary of a compassionate visionary & social worker Dosabai (Size 21 x 29.5 cm):

014

The advertisement uses illustration to depict the importance of the work by the compassionate visionary social worker Dosabai during the Second World War. The illustration I created with only one colour: Magenta & placed in the centre of the layout, using text warp feature. The font is simple, sans serif & very legible. The multi-coloured logo of the company Godrej is placed in right bottom corner.

14. Advertisement for an electronic appliance (Oven) (Size 10 x 10 cm): 

007

The advertisement for an electronic appliance (Oven) is using a combination of illustrations, photograph & text together. The illustration is simple, appears like a doodle, using flat colours. It makes it obvious that the oven is very user-friendly that anyone of various age-groups in family can use it to bake & prepare many dishes, altogether creatively. The font is simple, legible & sans serif. Logo is simple one, with bold slab serif font in uppercase used & is placed at the right bottom corner.

15. Advertisement for a famous dairy products company, Amul (Size 33 x 52 cm):

018

The advertisement is a full-page advertisement & it pays a tribute to the visionary, Verghese Kurian who founded the largest dairy co-operative brand ‘Amul’ that not only gave the milkmen & farmers the justice to their milk products but also made India efficient in dairy products & milk, thus creating a social change overall, from grass-root level or radical level. It was named as White Revolution, extending from rural to urban level. 26th November is observed as National Milk day on his birth anniversary. The illustrations are created beautifully with water-colours, vivid & reflect the journey of the movement from beginning to now. The placement of illustrations is subtle to the body text which is written in serif font, with little sentences. The leading is sufficient to make it appear legible than making it appear as huge blocks of text or making it appear boring to read. Use of glass of milk symbolically in the logo is attractive & uses negative space to create the illusion of ‘i’ in the word ‘Milk’.

16. Advertisement for an online commercial app to facilitate the sell & buy of any goods (Size 33 x 52 cm):

019

The advertisement is a full-page advertisement & uses illustration mainly to convey how easier it is to sell & buy anything through the online commercial app Quikr, whose logo is bit changed now. The illustration is simple, appears like doodle, with the text written directly than using speech bubbles. The illustrations are in sequences. The catch-line ‘Aasan hai badalna’ means it is easier to change in Hindi, the national language of India. New logo looks corporate with the colours blue & green than the previous one which appears casual one, similar to illustration than a logo.

17. Advertisement series for a hi-tech residential complex with modern facilities & amenities for the residents (33 x 52 cm):

023

These are series of advertisements printed in the newspaper on consecutive days. These advertisements convey a hi-tech residential complex with modern facilities and amenities for the residents. The advertisements have different style of illustrations in green and blue colour on black & olive colored background, making it apear as circuits (made up of lines & dots), with shapes of humans, trees, cars, silhouettes of buildings and skyline. Therefore, there’s a distinct effect on the viewers. The use of photograph is limited tp only one each. Most of the text is in bright white, light green & light blue colour & is arranged in small blocks of text, rather than bulky text, throughout the layout. That makes it stand out attractively. The logo is in white colour only.

18. Advertisement series for an International school (Sizes 16 x 18 cm & 16 x 25 cm):

022

Advertisements were printed in series on consecutive days in newspaper. They were created for an internal school which promotes the creativity in children & to support them to achieve their dreams as it believes the real growth is much beyond just imparting knowledge through curriculum & syllabus. It believes in fostering the capabilities of the children. The advertisements comprise of photographs, flat yet colourful illustrations along with less text. The  text is arranged through bulleted paragraph in each layouts of the advertisements. A sans serif font is used for the text. The logo is simple, colourful & placed in right bottom corner. Pale green, pale yellow ochre & lavender coloured background with fountain fill is used for each layout.

19. Advertisement series for a art-and culture festival (Size 16 x 25 cm):

020

The advertisement series was printed on consecutive days in newspaper for promoting the art-and-culture festival  They are made up of illustrations mainly, along with the text in handwritten, script fonts which appear similar to cursive letters. The body text is written in simple font that appears like handwritten. The Logo is placed at the right bottom corner in first three advertisements while at left bottom corner in fourth (last of the series). The illustration of fourth (last of the series) is different than first three advertisements. All of the illustrations are wonderfully created from interweaving of various colourful doodle sketches that reflect the beauty of Indian art & culture. The illustrations are very attractively interwoven that viewer’s eyesight moves easily from one to another objects rendered through the sketches. Use of bright colours (combinations of warm & cool colours) make the whole illustrations and the overall advertisements appear unique.

20. Advertisement series for a literary festival (16 x 25 cm):

029

Advertisement series were printed on consecutive days in newspaper for the literary festival. The advertisements were made up of black & white illustrations of keyboard & book that are metaphors of literature of modern & traditional way of writing respectively. The illustrations are symbols of the curtailment of the freedom of speech & writing by the current government. Since long, whenever there was need of revolution against the oppressiveness by rulers and governments & to safeguarding of principles & values like humanity, freedom & equality, the writers have played a major role in bringing about the change in society, internationally. The Renaissance is one such example. The chained keyboard & book represent such curtailment & curbing of the freedom of expression of the citizens of India. So, the advertisements focus on this issue. The intention is clearly stated through the illustrations very well along with the body text that is wrapped around the illustrations, using a font that appears like handwritten. The illustrations have been successful in creating the required awareness among the citizens against the rising sentiments of insecurity, intolerance & injustice as well as hatred spread by anti-social elements of the society, promoted by the government.

Conclusion :

Considering all such different and unique styles [for example, flat, doodle, line art or 3D] of illustrations used for the advertisements for various purposes, it can be concluded that illustrations can individually or even when combined with text & photographs, be coloured or black & white, can perfectly convey the sentiments to the viewers. Be it social message or a commercial purpose on a wide range & scale, for which the illustrations in the advertisements are manifested, they make the overall layout attractive. The extensive use of illustrations creatively is seen in Indian advertise design field, including packaging. This marks a revolution that is gradually taking place in Indian design field. Previously, the advertisements comprised mainly photos [manipulated or montaged] more. The creative utilisation and manifestation of illustrations boosts the creativity of the designers. The increasing support of viewers for such illustrations marks the change in taste of viewers.