Part 4 Hierarchy [Level 1 Unit 1]

Using about 500 words of Lorum Ipsum or dummy text or real text, three different layouts are to be designed :

  1. An interview with a TV actor in a listing magazine. Title of the interview will be ‘Will Sheila tell the naked truth?’
  2. A review of a new piece of hardware or a software in a specialist computer magazine
  3. A book review in a newspaper’s weekend edition

The header sizes should be more than 12pt in size body text at about 12pt size or below if necessary along with suitable sizes for subheadings.

For this purpose, I have researched these types of publications and found three examples for each of them to begin :

(1) Interview –


Use of sans serif typeface and serif typeface with varying weights alternatively is seen throughout the layout of the interview. The text is divided perfectly through small paragraphs and columns to make it easier to read such a lengthy interview without making it appear disinteresting visually. The columns are left aligned without indents and equidistant in width and there’s enough gutter space between them. The use of colour and photograph with wrapped text has an impact on readers and also on the viewers to feel interest in reading it after a glance over it. Even though there is very low leading in the lines of title, it is legible due to the use of colour in the typography. Thus, the layout is one of the good example of applying typography well in the design.


The use of bold slab serif typeface for the title and the introduction paragraph paired with serif typeface with varying weights for the body text throughout the interview is attractive. The use of colour for differentiating the interrogations is effective. There is very less gutter space though, which makes it appear bit overwhelming for the viewer’s eye-sight movement. The columns are left aligned with no indents. There is enough space between the paragraphs though leading is equidistant. The use of two photographs is increasing visual dynamics of the design overall, one of it serves as a background while other has wrapped text around it.


The use of bold slab serif typeface for the title is seen. There is enough leading throughout. There is no space more than regular between paragraphs. The introduction paragraph is in comparatively thinner slab serif typeface along with the regular serif typeface for the body text throughout the interview. It is attractive visually. The use of colour for differentiating the interrogations is not seen. There is very less gutter space though, which makes it appear bit overwhelming for the viewer’s eye-sight movement. The columns are left aligned without indents. The use photograph is increasing visual dynamics of the design overall and has wrapped text around it.

(2) Review of hardware or software –


A different style of two-page spread of a magazine related to software Adobe Photoshop is displaying a continuity in the layout. The text in the columns and paragraphs has serif and sans-serif typefaces. The juxtaposition of images and columns of texts is striking and it is professional in appearance due to the use of colours.


Limited but striking colour combination is eye-pleasing and the whole layout is perfectly balanced with the pairing of slab serif typeface and sans serif typeface. The columns are easy to read and have enough spaces at the ends of the paragraphs as well as the columns are left aligned with first line of each paragraph indented. The use of graphics and a single small photograph has enhanced the overall layout’s appearance.


The well balanced appearance is achieved throughout the layout by placement of photograph, its caption, title, subheading along with two left aligned columns of equal width. Each paragraph has first line indented and there is enough spaces at the end. The pairing of bold sans serif typeface with serif font has been used throughout the layout. The leading is low, making it bit illegible.

(3) Book review in newspaper –

book review

A highlighted dropcap with five lines dropped and a photograph in the middle along with decorative typography for ‘book review’ phrase is catching more attention than the multi-coloured title of the review article. The left aligned columns, with first lines indented at the beginning of each paragraph, have very low leading values, making it bit eye-straining to read. Otherwise, the pairing of sans serif typeface with serif typeface is perfect. An unusual, different approach towards the layout is observed for a review article if considered to the general practices.


The use of wrapped text is mainly seen throughout the layout. The pair of sans serif typeface along with serif typeface makes it appear legible. Leading value is low, yet there is enough legibility.


The lack of introduction to the subject by caption of the article as book review makes the reader puzzled and has to read through the introduction paragraph to find out what the article is about. The placement of photograph is improper if considered that it is related to the article. The use of wrapped text is seen. The columns are justified. The use of sans serif typeface with varying weights and a sans serif typeface is seen.

After such a detailed research, I have created my own designs as follows using CorelDRAW  –

(1) An interview with a TV actor in a listing magazine. Title of the interview will be ‘Will Sheila tell the naked truth?’ [Full page]-

Hierarchy 1 Interview

Used an illustration for an overall different impact of an explosive interview, instead of photograph. I have used a limited colour palette with monochromatic colours with feminine appeal.

Used following fonts

Headline – Bookman Old Style [slab serif typeface] combined with BurntMF [decorative or display typeface] [about 42pt to 48pt approximately] for achieving the impact on the readers and viewers.

Introduction Paragraphs and Subheadings – Eras Bold ITTC [sans serif typeface]

Body Text – Century 751 No2 BT [Bold and Regular] [serif typeface]

These typefaces create a sense of perfect balance of visual appeal and legibility, throughout the text from title / headings, subheadings, introduction paragraph and two columns of text with a wrapped text object reflecting the intention and the subject of the interview.

After reading and researching many interviews of many celebrities, I could create my own text for the article, which isn’t actually a job of designer. Being a working designer myself, I can state that a designer isn’t supposed to create the body text or get the celebrities’ interrogations. They are given the text and then, the designers work on it to arrange it perfectly and aesthetically throughout the layout using the typography.

(2) A review of a new piece of hardware or a software in a specialist computer magazine [double page spread] [Total Size 55.88 cm x 43.18 cm]-

Hierarchy 3 software review

Maintained a continuity in the layout. Used a limited colour palette and reverse colours that represent technological influences. The body text is left aligned and the paragraphs are not indented but as there is enough space and leading throughout, there is no issue about legibility. In fact, It is easier to read as the paragraphs don’t appear bulky. They are easier to read and understand, as each paragraph contains only subtle information. The pairing of bold and lite typeface of the same font family makes it interesting visually and legible too. The use of images with wrapped text above and below them is seen. Those images are place at the horizontal centre of each page.

Used following fonts

Headline – Arial [Regular and Bold] [sans serif typeface] alternatively with varying weights and sizes. The word ‘TehCorner’ is written in display or decorative typeface ‘1900..’ while ‘Software Review’ is written in Eras Bold ITC’ [sans serif typeface].

Subheadings – Bell Gothic Std Black [12pt size], sans serif typeface]

Body Text – Bell Gothic Std Light [12pt] [12pt size, sans serif typeface]

(3) A book review in a newspaper’s weekend edition {20 cm x 24 cm]-

Hierarchy 3 book review

Use of photograph of the book cover just below the top left with the headline and the subheading on the reverse colour combinations makes the article look captivating at the first glance and easier to read and differentiate. The limited and repeated colour palette makes the reader focused n the text without creating nuisance in visual movement throughout the layout. Created an illustration of books arranged on a shelf that later continues to be a part of header. The skewed ‘Book Review’ phrase is parallel to the slanting books, thus, maintaining the harmony between text and illustration.

Used following fonts

Headline – Bell Gothic Std Black [20.7pt size, sans serif typeface, skewed to simulate Italic] for ‘Book Review’ and Bevan for ‘The Da Vinci Code’ [30.5pt size, slab serif typeface]. The boldness of the typeface highlights the grandness of the fame and aura of fame the book has achieved.

Subheading – Bell Gothic Std Black [21.5pt, sans serif typeface]

Body Text – Paired with Bell Gothic Std Black [14pt] for subheading and Bell Gothic Std Light [12pt] [paragraphs with left alignment and first lines of each paragraph as indented], The text is very legible and there are spaces at the end of paragraphs, achieving the sense of reducing the stress on visual movement throughout the text.

This exercise helped me to understand to  maintain the hierarchy throughout the layout and its importance in typography overall.

* As suggested by the tutor in the reports, I have changed it into two columns for better text legibility without disturbing the harmony among the other elements in the layout –

Hierarchy 3 book review edited 2


Part 4 Exercise : Lorum Ipsum [Level 1 Unit 1]

It is asked to select a design from the collection and to study it as deeply as possibly.

So I have selected the following one which is good for an editorial article in the newspaper –


I have measured the margins, column widths, and tried to copy it as closest as possible using CorelDRAW –

Lorem Ipsum 1

Used following fonts :

Title of the newspaper – ‘The Hindustan Times’ – Cloister Black [Medieval Gothic typeface]

Headings and Subheadings – Arial [Sans Serif typeface]

Body text – Century [Serif typeface] [10.55pt size]

There is use of dropcap with five lines dropped and a wrapped text at the end of first paragraph out of three paragraphs, 2nd paragraph is lengthier than other two paragraphs. The paragraphs are left aligned, indented at 1st lines. The body text is 10.55pt size and the kerning and tracking is perfectly balanced with leading. Thus the article is legible but bit less interesting visually due to the lack of photography and illustration. The article is completely based on typography. The use of margins is seen and there are no columns. Use of only two colours is seen – black and turquoise is seen throughout the layout to maintain the professional appearance.

If the fonts are changed while maintaining the layout, the result can be seen like this –

Lorem Ipsum 2

Used following fonts :

Title of the newspaper – ‘The Hindustan Times’ – BlackLetter686 BT [Medieval Gothic typeface]

Headings – Arial Black [Sans Serif typeface]

Subheadings – Century751 SeBd BT

Body text – Century751 SeBd BT [Serif typeface] [10.4pt size]

There is use of dropcap with five lines dropped and a wrapped text at the end of first paragraph out of three paragraphs, 2nd paragraph is lengthier than other two paragraphs. The paragraphs are left aligned, indented at 1st lines. The body text is 10.55pt size and the kerning and tracking is perfectly balanced with leading. Thus, the article is legible as well as the visually dynamics gets balanced due to the contrast thickness and thinness of fonts, created by use of bold and regular weights of fonts. So, now, there is no necessity of using photographs and illustrations to support the balance of visual dynamics. The use of margins is seen without any division of text through the columns. There is space between paragraphs. Use of only two colours is seen – black and turquoise is seen throughout the layout to maintain the professional appearance.

Other article I have selected for such study is as follows –


I have measured the margins, column widths, and tried to copy it as closest as possible using CorelDRAW –

Lorem Ipsum 3

Used following fonts :

Title of the article – ‘Huma Qureshi helps a fan’ – Franklin Gothic Heavy [Sans Serif typeface] [almost similar to the original in the printed article].

Introduction Paragraphs – Arial [Sans Serif typeface]

Body text –Times New Roman [Serif typeface] [6.94pt size]

There is use of dropcap with four lines dropped and the text of about 200 words is left aligned and is divided in three columns of equal width arranged below the photograph, first one of it is longer in height than other two. The gutters between the columns are equidistant and use of margins can be seen. There is an introduction paragraph on the top of last two columns below the photograph. The photograph serves as the visually supportive background element for the title and the introduction paragraphs. The title is tight in kerning, tracking and leading is very low, making it bit stressful to read and hampers the visual movement. Similarly can be said about the kerning and leading of the highlighted introduction paragraph. The name of the reporter is written with typeface ‘Arial’ [Bold] & placed below the left bottom side of the title and photograph. The leg of the uppercase ‘Q’ is not dissecting the bowl. Except the title, everything is well balanced considering the typography and layout.

If the fonts are changed while maintaining the layout, the result can be seen like this –

Lorem Ipsum 4

Used following fonts :

Title of the article – ‘Huma Qureshi helps a fan’ – Bookman Old Style [Serif typeface]. By adjusting sizes of the words individually helped to make the whole title appear legible, visually attractive as well as with sufficient kerning, tracking and leading. By one single change in font helped t achieve this effect.

Introduction Paragraphs – Century Schoolbook [Serif typeface]

Body text – Century Schoolbook [Serif typeface] [6pt size]. Minor decrease in size helped to place and distribute the whole text throughout the three columns.

Part 4 Research Point [Level 1, Unit 1]

I have collected many newspapers, magazines, etc. so far always whenever I found some designs in them interesting to study through observation.

For this research, I’m presenting three different news articles from some of them as follows for studying the use of type –

Example 1 :


The caption or the headline of the article is presented in bold, sans serif typeface with elongated or vertically stretched appearance, in tight kerning and less leading as well as low tracking values, with just one word highlighted in green. Overall, the caption is not much legible easily. The number of words is bit much more for a caption than it should be in general. The use of three photographs [1 large sized and other two of almost same size] arranged in a balanced manner along with introducing paragraph as well as the main body copy in one whole column is what it makes extremely complicated in appearance overall. The font used for the caption is used for the introduction paragraph but without bold weight. A typeface similar to following fonts is used for the column of body copy –

  1. Bell Mt
  2. Century
  3. Times New Roman
  4. Yu Mincho Demibold

Among these ‘Yu Mincho Demibold’ seems to be a closer match, with beautiful combination of varied width [thick and thin] of strokes and the terminals.

body copy text 1.1

The gutters of the column and photographs are equidistant. Use of drop caps is not much of significance though.

Example 2 :


The use of typeface ‘Arial’ [narrow, regular] for introduction paragraph is seen. The caption or headline of the article is presented in bold, sans serif typeface with elongated or vertically stretched appearance, in tight kerning and less leading as well as low tracking values. The photograph is serving the purpose of catching attention of viewers who give it a quick glance or even to the readers of the article by making it appear as an attractive background of the caption of the article. The highlighted introduction paragraph is written in the same typeface as that used for the caption, but with no bold weight. The name of the author is written in a bold sans serif font just below the caption. Use of drop caps at the beginning of the column is significant due to the use of five lines. The equidistant gutters between the columns and most likely use of the beautiful serif typeface ‘Century’ is seen for the body copy is making overall text columns legible with one slightly lengthy column as compared to the other two columns. Thus, except the caption, the text overall doesn’t appear illegible.

Example 3 :


The use of the medieval gothic font ‘Cloister Black’ for the name of the newspaper ‘The Hindustan Times’ written using the centre alignment above the editorial article, combined with typeface ‘Arial’ [uppercase, regular] is catching the attention. The use of regular weight for the typeface ‘Arial’ for the headline of the article makes it insignificant in appearance. The sub heading is written using a serif typeface similar to ‘Times New Roman’ or ‘Century’. The whole text is placed in one whole column, yet it doesn’t look bulky with only three paragraphs with indents on each beginning line. A highlighted drop cap of five lines is providing a beautiful visual contrast to the overall text. The name of the column or editorial ‘ourtake’ is wrap text on right side of the overall text, with the two words combined together, yet differentiated with use of colours like Cyan and Black. It is placed strategically at the end of the first paragraph. The text of the article is reflecting sincerity in appearance and is very legible overall.

Part 4 Exercise : If the face fits [Level 1 Unit 1]

It was required to create a sample book of typefaces on my computer by organizing them into –

  • Serif fonts
  • Sans Serif fonts
  • Script fonts
  • Decorative fonts
  • Fixed width, pixel and techno fonts

It was also necessary to identify which typefaces have bold, italic, black or light fonts.

I have studied all my typefaces collections using Corel Font Manager and fonts folder. Then, I have designed and created the sample book of typefaces on my computer by using software CorelDRAW as follows :

Sample Book of Typefaces

Serif Fonts

Sans Serif Fonts

Script Fonts

Decorative Fonts

Fixed width, pixel & techno Fonts

Four commissions are given and it is required to identify the fonts that can be suitable to use for each of them. Also, the mockups need to be created for each of them and to try different fonts to see how each changes the feel of the text, to see which work best and why they work or not.

Commissions :

(1) A short story of about 1300 words in a woman’s magazine :

Headline – ‘I thought I loved him; now I’m not so sure’

(i) Used typefaces ‘Bell Gothic Std Black’ for headline and ‘Book Antiqua’ [Bold] for body copy and arranged the text with left alignment in two columns, size 17 pts a drop cap at the beginning. This helped to create bit reduced leading affecting the legibility but there was no widow or orphan word.

If the face fits short story 1

(ii) Used typeface ‘Berlin Sans FB Demi’ for headline aligned at centre and Arial [Bold] for body copy at size 18.5 pts arranged with left alignment and a drop cap, all text in one single column. This creates enough space around the headline and the body copy, making it more legible, attractive and the viewers as well as the readers can focus easier on the headline and text. It appears visually balanced, but bulky.

If the face fits short story 2

(2) An advertisement (size A6 landscape) in a parish magazine asking for more helpers on the flower rota :

Text – ‘Can you add that artistic flourish to our church? We desperately need more volunteers to join the flower rota. If you can help or would like more information, please contact Jennie’.

(i) Used typeface ‘Century Gothic’ [Bold and Italic] for headline and same typeface for body copy which is bit rounded and geometrically balanced in the appearance at size 19 pts and 15 pts with use of limited repetitive colour palette. The centre alignment for body copy is making the advertise very legible and simple yet sophisticated, serene. Used the floral ornamental design in the background for achieving the supportive appearance.

If the face fits flower rota 1

(ii) Used typeface ‘ChopinScript’ [Bold] for headline at 28 pts to keep it legible, unlike ‘Century Gothic’ [Bold and Italic] which was at size of 24 pts. Used a serif typeface ‘Shonar Bangla’ [Bold] at size 19 pts and centre alignment for body copy. This advertise looks more attractive than previous due to the combination of contrasting styles of typefaces for example script and serif. Other elements of background and colour palette are same. 

If the face fits flower rota 2

(3) A poster (size A3) to advertise an after-school club for boys aged 13-14 :

Text – ‘Bored? Feeling got at? Nowhere to go? Then why not come and join us on Tuesdays and Wednesdays after school in the Old Gym. We’ve got football, ping pong, table soccer, computers, Karate, cooking and lots more ! All free. Just come along’.

(i) Used typeface ‘Typoster’ only throughout the design with just varied sizes and centre alignment and use of contour for highlighting ‘All free’ phrase. The bold slab serif font using limited colour palette makes it simple, formal, smart and minimalistic and legible but less appealing to target the teenage viewers who are generally attracted easily to something that’s bright, catchy, visually bold in appearance. Yet, there lacks a sense of attractiveness in the text.

 If the face fits poster 1

(ii) Used decorative serif typeface ‘Victorian LET’ throughout the design at varied size and centre alignment except the phrase ‘All free’ for which I have used sans serif, decorative typeface ‘Wallograph UI’ with use of contour for highlighting it. The slanting arrangement of headline makes it catchy in appearance. The combination of these two typefaces creates an informal attractiveness a visual appeal to respond.

If the face fits poster 2

(4) Friend’s engagement party [flyer size A5) :

Text – ‘Mandy and Josh are finally going to do it… well almost !!!!! Come and join them on Friday 24th March from 8pm at the Golden Calf to celebrate their long awaited engagement… and yes, lots of presents will be gratefully received particularly if can drink them !!!!!’.

(i) Used the serif typeface ‘Yeseva One’ throughout the design at varied sizes with central alignment to make it appear elegant and formal as an invitation. This typeface has made the invitation extremely legible too. The varied thickness of ligatures has added t the elegance of the typeface.

If the face fits invitation 1

(ii) Used the script typeface ‘Tagettes’ is thin and Italic and has beautiful swirls and is very elegant. It makes the text appear informal, friendly, amicable, bit less legible but very appealing visually.

If the face fits invitation 2

The combinations or individual typefaces throughout the designs made me deeply study by observing more what works best with what and why as well as which don’t work well together. Also, I have learned through this process the importance of varied weights, sizes, alignments through the design. This will surely help me to design better every time with infinite possibilities of such combinations and also to appreciate the beauty of typefaces each and every one of them I come across.

Part 4 Research : Vernacular Typography [Level 1 Unit 1]

‘Vernacular’ means the regional language or local dialect spoken by the native people or of a country or region. Vernacular typography is type design in common use. It is developed to suit the particular needs of a certain location or culture, or developed around a particular activity or within a group of people.

The vernacular typography is often created by untrained designers or hand-lettering artists, on various surfaces, for example metals like iron, steel, fibre, plastic, glass, wood, etc., some of which have different textures as well, giving the typography very unique, attractive appearance, by use of vibrant colours, different symbols, human figures, motifs, artistically drawn animals, numbers, abbreviations of words in vernacular language or local dialect.

Vernacular typography examples that I have studied are from shop-name-boards / signboards [some are hand-painted, hand-lettered while some are printed, engraved or embossed or even made from neon lights] and typography on cars or trucks. Modt of these are written in my mother-tongue regional language Marathi, our national language Hindi and also some are written in English. Some have been so crude that there can be seen some grammatical mistakes but it doesn’t hamper the beauty of the artworks. Instead, it has increased the charm.

Fruit Juice Kiosk :

Wonderful use of vibrant colours, perspective, three dimensional lettering in Marathi / Hindi and English, shapes of fruits altogether makes it visually attractive and tempting.


Cardboard box :

Car :

Signboards, Name-boards and Hoardings :
The style of logo of the brand ‘Godrej’ isn’t disturbed but yet arranged in a festive look on the hoarding for an ad of discount scheme of a furniture shop. The text is written in simple and sans serif fonts with varying weights (regular and thin) is combined with bold serif font in Marathi.

The hoarding next to it is of a supermarket named ‘Central Bazaar’ written in Marathi along with its logo consisting typography and line artwork of a trolley to carry the purchased goods.


The logo of a locally famous watch-repairing shop is combination of serif font and a shape of wrist watch. The colour combination is simple black and red, yet very striking.


The name of the ladies garment shop ‘Maitrin’ (मैत्रिण – meaning : a female friend) is written in a calligraphic font in Marathi. The use of maroon for background with white coloured text makes it perfectly balanced in the handwritten calligraphy appearance overall.


The ad of a sale and festive offer for the clothes shop is attractive due to the thin script font used for the name of the Indian festival ‘Dipawali’ written in Marathi paired with bold serif font written on a dark, gradient filled background surrounded by a vector ornamental frame. The contrast colours make it visually attractive.


The simple yet attractive sans serif font for the name ‘City Pride Anand’ in white colour is used for a cinema theatre in Marathi with just an artistic dab underneath on a red background, make it appear beautiful and glamorous. The rounded letters make it easy to read.


The name ‘Cottonking’ of shop selling a brand of cotton clothes, especially gents shirts is written in English in lowercase using a font that is sans serif, with the leg of the letter ‘k’ extended belpw the baseline and ‘g’ is double storey. The distance between the x-height and the ascender line is less than usual.


The icecream and dessert shop ‘Moods of Deserts’ is colourful, written in a fancy, display font on black background with slanting complimentary text below it in white, making it appear tempting to have a scoop or two of an icecream.


The name of the mini market for grocery supplies – ‘GroMart’ – is written in an unusual way in English, in uppercase serif font with symmetrical terminals of serifs on green background. The letter ‘O’ is substituted with a pair of concentric circular shape divided in sections making it unique, kinetic and depicting movement or progression. The logo is made out of the double storey ‘g’ shaped as a trolley to carry the purchased goods. The name ‘GroMart’ is written below also in Marathi.


The vertical alignment of the text of name of the Hotel ‘Bahar’ in Marathi and English in a fancy, display font on dark green background is seen.


The white calligraphic text of obituary board on black background with lit up lamps for paying the respects is paired with sans serif font is arousing emotional response. Black colour depicts the colour of mourning.


I personally love travelling since I was a child and always fascinated to observe the surroundings. From this observation, I have noted a wonderful trend that can be seen in India is typographical artworks on the trucks and lorries, tankers, etc. It is kind of retro in appearance overall. It can be itself one deep subject of research if considered. There are typographical artworks on the back of the trucks, especially regarding a phrase ‘Horn Ok Please’ / ‘Horn Please’ to warn the vehicles behind while travelling on roads and highways, to blow the horn if they wish to overtake as it’s absolutely fine (or Ok) to blow the horn and there is no ban to sound the horn in India. 

Some of such typographical artworks have an emotional, sentimental appeal to warn people about rash driving by showing a women / children waiting at home for them OR to express their gratitude towards their own family members like mother or father, for all the progress they have made due to their parents OR even writing the names of the children in the family. It reflects the Indian culture and family values. Funny statements, slogans, etc. are written.


Part 4 Exercise : A Typographic Jigsaw Puzzle [Level 1 Unit 1]

It was asked to trace and create the pangram from the dissembled typeface Baskerville.

deconstructed letterforms

The scanned rearranged letterforms in the pangram :


While assembling the letters, I felt there  was lack of curve of the letter ‘a’ in the dissembled , and hence I have created it on my own using the upper crve of ‘r’ and the title do of ‘i’ or ‘j’. During the process of rearranging the letterforms, keenness for details has increased in me. There was a need to pay attention to each stroke, ligature, curves, storey, crossbars, apex, spur, tails, bowls, descenders, ascenders, types of serifs (splayed, oblique, symmetrical) etc. of the alphabets that make them. I always have been fascinated by the typography and wish to learn typeface-design and font-creation. This helped me to appreciate and also, I learnt to differentiate between the styles of the slab serifs and serifs.

Part 4 Research Point : Ligatures, Characters, etc. [Level1, Unit 1]

Ligatures are characters in which two or sometimes more than two letters are combined to make printing easier as well as to make the text visually persistent while reading. There can be different types of ligatures, for example standard, discretionary, historic ligatures, etc.

I was fascinated by the curiosity about the ligatures of Serif fonts for ex.

Times New Roman –

Ligatures (Times New Roman)

Sans serif fonts for ex. Arial –

Ligatures and special characters (Arial)

I felt to explore more about some display fonts as well and selected a font named ‘MEgapolis Extra’ and noted down the keystrokes for some stunning ligatures and characters –


Practically speaking, as I’m a working designer, to match the fonts from innumerous, infinite fonts and typeface families all over the world, is like finding a needle in haystack. But, still, I have studied typefaces of a digital book ‘Creating Luminous Watercolour Landscapes’ using . I used website and for the main typefaces for headlines and body text –

Font identification page of ebook 1

Font identification page of ebook 2

For the body text, the font used is most probably Photina MT Std :

font identification 2

For the headline text

font identification 3

the font used is similar to the following fonts :

Font identification 4

I also have studied some objects with text on them, for example, my diary :

my diary

The word ‘Attitude’ is script font with handwritten appearance while the remaining text is thin, uppercase sans serif font, similar to font Arial.

A movie CD cover :


The title ‘Bhaag Milkha Bhaag’ is written in uppercase, sans serif, bold font. The kerning is tight and there is no leading. The vertical stretched look makes it all different in appearance. The ‘G’ is without spur.

The box of printing-papers :


The word ‘Kodak’ is in sans serif font, written in an unique retro style, similar to Bauhaus font. Other remaining text is simple sans serif. the lowercase ‘a’ and ‘g’ is double-storey while uppercase ‘G’ has no spur/tail.

The book cover :


The use of calligraphic text / strokes in circular arrangement in Arabic script is extremely attractive and intriguing. The title and the name of the author is written in uppercase thin serif font, similar to the fonts like Times New Roman or  Cloister with varying weights like regular and bold respectively. The description is written in a calligraphic font.