Assignment 4 Show Me…

Type Foundries :

It is asked to create a cover for magazine dedicated to typography, called ‘Type’. 

I have sketched some styles for the name, using the calligraphic marker on paper – 

Type

I have also sketched 2 rough ideas to visualize the design layouts for the cover of the magazine – 

12132017

I have vectorised the styles of the name using the vector software CorelDRAW, with the help of guidelines and freehand tool alomg with the calligraphic pressure tool – 

type guidelines 2

The geometric styling turns out to be different than just usual typefaces –

type guidelines

type guidelines 1

in both styles, ‘y’ & ‘p’ is combined together as a ligature.

Logo :

It was necessary to create a logo of the publication [imaginary] to be included in the layout to make it look genuine. Hence, I had tried creating some logo styles [silhouette with text, only text, silhouette on half ornamental shape of sun with text, silhouette on full ornamental shape of sun with text with text]. Sun or aura represents the power of knowledge. Generally, by techniques to create logos, if any logo appears visually correct in black & white or greyscale,, it works well in colours too and also, it becomes easier to print or use it on any medium. I have finalized a logo of balanced. The slab serif typeface ‘Rockwell’ [bold] for this font.

type guidelines logo

I have vectorized both of the layouts using vector software CorelDRAW –

Layout idea no.1 –

Type Magazine cover 1

Total size 50cm x 35cm [each front and back page 23.5cm x 35cm, Spine 1cm x 35cm.

Colour palette is limited [key black, shades of grey, white and Scarlet red].

Typefaces used :  sans serif typeface Bell Gothic Std Black.

The use of only one illustration of writing tools on the front is very aesthetic and visually appealing. The scattered alphabets in various typefaces [serif, sans serif, medieval gothic, script, decorative] show an amicable approach towards typography and convinces the readers that typography isn’t too hard to understand or to try.

Layout idea no.2 –

Type Magazine cover 2

Total size 50cm x 35cm [each front and back page 23.5cm x 35cm, Spine 1cm x 35cm.

Colour palette is limited [turquoise, deep green, orange, pale white].

Typefaces used : slab-serif typeface Rockwell combined with sans serif typeface Bell Gothic Std Black.

Limited use of only two supportive images increases the visual appeal and attracts the attention of those who are interested in calligraphy and typography. The layout is mimalistic in approach.

Mock-ups of the above layouts –

IMG_20171220_213325

Conclusion : As a working designer, practically, I myself prefer that layout idea no. 1 is better.

As per the tutor’s report, I have changed the layout no. 2 as follows –

Type Magazine cover 2.2

Typography article including the points covering what makes an typeface interesting, how typefaces are created, question marks, etc. along with supportive illustrations or diagrams is required and also a layout on which it will be set is required –

So, I have studied some layouts as follows –

novum_interview_02

9781780678498_IN04

I have sketched a rough idea of the layout –

IMG_20171220_231202

I have wrote an article about typography and typefaces by research and a prolonged study of typography for many months as well as with the help of courses provided online by Coursera.

Using software CorelDRAW I have created a layout based on the above idea –

Typography article

Used limited colours [black, white, analogous colours of red] to avoid any distractions throughout and to keep the readability, legibility, simplified appearance intact. Used a serif typeface Poor Richard for the headline, Bell Gothic Std Black [11.7pt] for subheadings and Bell Gothic Std Light [11.7pt] for body text. The title of the article or the headline ‘Creating an interesting typeface’ is itself appearing visually interesting due to the styling of the typeace, especially of the letterform ‘g’ and as it is placed on the rounded rectangle, it becomes highlighted without being gaudy. The text is balanced in the columns with enough gutter space between them, bulleted text, first line indenation of each paragraph, enough spaces at the end of the paragraphs, making it all legible. The use of illustrations makes it easier to understand. The use of drop cap at the beginning with three lines dropped enhances the appearance. The use of decorative typeface AdamGorry inline for the question mark is interesting and doesn’t disturb the harmony. The use of black as a background for the white coloured text [written in sans serif typeface Arista] containing the information about the question mark highlights it but doesn’t distract the readers from the main article, instead it becomes an integral part of it. There are page numbers at the bottom left and bottom right of the pages. There is header on top right of the right page. Enough space is set for the central binding / spine.

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