Assignment 4 Show Me…

Type Foundries :

It is asked to create a cover for magazine dedicated to typography, called ‘Type’. 

I have sketched some styles for the name, using the calligraphic marker on paper – 


I have also sketched 2 rough ideas to visualize the design layouts for the cover of the magazine – 


I have vectorised the styles of the name using the vector software CorelDRAW, with the help of guidelines and freehand tool alomg with the calligraphic pressure tool – 

type guidelines 2

The geometric styling turns out to be different than just usual typefaces –

type guidelines

type guidelines 1

in both styles, ‘y’ & ‘p’ is combined together as a ligature.

Logo :

It was necessary to create a logo of the publication [imaginary] to be included in the layout to make it look genuine. Hence, I had tried creating some logo styles [silhouette with text, only text, silhouette on half ornamental shape of sun with text, silhouette on full ornamental shape of sun with text with text]. Sun or aura represents the power of knowledge. Generally, by techniques to create logos, if any logo appears visually correct in black & white or greyscale,, it works well in colours too and also, it becomes easier to print or use it on any medium. I have finalized a logo of balanced. The slab serif typeface ‘Rockwell’ [bold] for this font.

type guidelines logo

I have vectorized both of the layouts using vector software CorelDRAW –

Layout idea no.1 –

Type Magazine cover 1

Total size 50cm x 35cm [each front and back page 23.5cm x 35cm, Spine 1cm x 35cm.

Colour palette is limited [key black, shades of grey, white and Scarlet red].

Typefaces used :  sans serif typeface Bell Gothic Std Black.

The use of only one illustration of writing tools on the front is very aesthetic and visually appealing. The scattered alphabets in various typefaces [serif, sans serif, medieval gothic, script, decorative] show an amicable approach towards typography and convinces the readers that typography isn’t too hard to understand or to try.

Layout idea no.2 –

Type Magazine cover 2

Total size 50cm x 35cm [each front and back page 23.5cm x 35cm, Spine 1cm x 35cm.

Colour palette is limited [turquoise, deep green, orange, pale white].

Typefaces used : slab-serif typeface Rockwell combined with sans serif typeface Bell Gothic Std Black.

Limited use of only two supportive images increases the visual appeal and attracts the attention of those who are interested in calligraphy and typography. The layout is mimalistic in approach.

Mock-ups of the above layouts –


Conclusion : As a working designer, practically, I myself prefer that layout idea no. 1 is better.

As per the tutor’s report, I have changed the layout no. 2 as follows –

Type Magazine cover 2.2

Typography article including the points covering what makes an typeface interesting, how typefaces are created, question marks, etc. along with supportive illustrations or diagrams is required and also a layout on which it will be set is required –

So, I have studied some layouts as follows –



I have sketched a rough idea of the layout –


I have wrote an article about typography and typefaces by research and a prolonged study of typography for many months as well as with the help of courses provided online by Coursera.

Using software CorelDRAW I have created a layout based on the above idea –

Typography article

Used limited colours [black, white, analogous colours of red] to avoid any distractions throughout and to keep the readability, legibility, simplified appearance intact. Used a serif typeface Poor Richard for the headline, Bell Gothic Std Black [11.7pt] for subheadings and Bell Gothic Std Light [11.7pt] for body text. The title of the article or the headline ‘Creating an interesting typeface’ is itself appearing visually interesting due to the styling of the typeace, especially of the letterform ‘g’ and as it is placed on the rounded rectangle, it becomes highlighted without being gaudy. The text is balanced in the columns with enough gutter space between them, bulleted text, first line indenation of each paragraph, enough spaces at the end of the paragraphs, making it all legible. The use of illustrations makes it easier to understand. The use of drop cap at the beginning with three lines dropped enhances the appearance. The use of decorative typeface AdamGorry inline for the question mark is interesting and doesn’t disturb the harmony. The use of black as a background for the white coloured text [written in sans serif typeface Arista] containing the information about the question mark highlights it but doesn’t distract the readers from the main article, instead it becomes an integral part of it. There are page numbers at the bottom left and bottom right of the pages. There is header on top right of the right page. Enough space is set for the central binding / spine.


Assignment 3 Colour Me [Level 1, Unit 1]

The brief expects the designer to select any colour of their own choice, explore the colour more along with its complimentary colour as well as using the tints & shades created by mixing White & Black.  It’s also needed to explain the relevance of the meaning of colour to the designer & other viewers, using the colour, photographs, illustration & appropriate text to create a poster [297 mm x 420 mm].

Since childhood I was always fascinated by sky, stars, planets and astronomy overall. I always aspired to be an astronaut. The deep, dark blue sky glittering with stars and planets and yearned to reach for it…. I dreamed to work on the space station for research. During my childhood, the Russian space station Mir was already deployed. I also had read about the first Indian in space, Rakesh Sharma.  I was keen to learn more and more about astronomy and especially about the women astronauts. Later, as I diagnosed with brittle bones disorder Osteogenesis Imperfecta, I couldn’t walk or sit on my own and became permanently wheelchair-ridden, thus my dream, my aspirations of being an astronaut and to do research shattered to pieces…. Yet, my love for science and astronomy never faded. I kept following the updates of ISRO, NASA, ESA, JAXA, SETI Institute and International Space Station (ISS). I always have been admiring the inspiring and remarkable work done by Women Astronauts, which are still very few.

Hence, I always felt connected to the space research and so, I have associated the deep, dark blue colour to space.

I have created poster designs featuring five female astronauts, using deep dark blue colour as main colour, orange as complimentary colour and used white and black colour to create tints and shades of deep, dark blue. I have used the colours in reverse way too, to create better visual effects. I have followed the condition of the brief to use limited colour palette.

I also used clipart to elaborate the message –

I have used CorelDRAW, a vector software to create the layouts of total three variants of poster designs along with the final one and edited the photos using Corel PHOTOPAINT, an image editing software.

The female astronauts featured on the posters :

  1. Kalpana Chawla
  2. Valentina Tereshkova
  3. Sally Ride
  4. Samantha Christoforetti
  5. Chiaki Mukai

I have also included statements by these five female astronauts on the poster design.

I have researched, read & gathered their required information through Google, Wikipedia & some articles about the female astronauts.

I have selected the five female astronauts & their statements to feature on the poster designs, along with the photos of space shuttle & International Space Station [ISS] & have put up a tagline ‘Dream Big !’ as it all reflects the inspirational message gained from the work by these five female astronauts. They have broken stereotypes & been motivating young girls to aim higher, to break the barriers & to achieve a great success.

Rough Sketches :


Poster Designs :

Poster 1 –

Assignment 3.1

Poster 2 –

Assignment 3.2

Poster Design 3 [finalized] –

Assignment 3.3


Assignment 5 Your Choice [Level 1, Unit 1]

Three briefs are provided from which one of it is to be selected on worked on. So, I have selected the second brief to work on.

The second brief is about promotional design for a play Abigail’s Party which was later adopted as a movie/series. It was first performed in 1977. It was written, devised & directed by Mike Leigh. The original cast comprised of Alison Steadman, Tim Stern, Janine Duvitski, John Salthouse & Thelma Whiteley. The play is a reflection of suburban situation comedy of manners & a satire on the aspirations as well as the tastes of the new middle class that emerged in Britain in the 1970s.

As the play is set in 1970s, I decided to create all the promotional designs with retro theme. I gathered all the information regarding the play & acknowledged myself about it with the help of Wikipedia. I gathered the photos of the cast through Google.

To create the promotional designs, I used CorelDRAW, a vector-software for all the layouts of a poster [A3 portrait]. a flyer [A5 landscape, double sided], newspaper advert [A6] & programme cover [A5] required for the purpose of promotion of the play. I edited the photos of the cast with the help of Corel PHOTOPAINT, a photo-editing software & turned the photos in sepia tone converting the photos with duotone. I have created & used halftones [polka dots pattern] in the background & cliparts for pipe, cigar, drinks, record-player, etc. The colours reflect the retro theme [cream orange, pale cyan, deep Red, etc]. I have selected the fonts that suit the retro style & theme for all the text on the promotional designs, for example Arial, Batang, Hot Pizza, MS Gothic, Good Times, Action Is, Shaded JL, Humanst521 BT, Honest John’s. The venue, day, date and addresses are local and regional.

Sketches :



The Promotional Designs :

(1) Poster [A3 portrait] –

Assignment 5 Brief 2 A3 poster design

(2) Flyer [A5 landscape, double sided] –

Assignment 5 Brief 2 A5 flyer design side 1

Assignment 5 Brief 2 A5 flyer design side 2

(3) A6 Advertise Design –

Assignment 5 Brief 2 A6 advertise design

(4) A5 Programme Cover –

Assignment 5 Brief 2 A5 flyer design side 1




Assignment 2 Thinking of You [Level 1, Unit 1]

 Requirement : Greeting-cards of unusual, non-conventional themes or events.

Dimensions : A4 [1 sided cards] with envelope].

Brief : Unusual themes, non-conventional ideas should be manifested. a suitable sized enveloped should be created too along with those cards. The message on the cards should convey the sentiment using the images, graphics & text through the layout. The orientation can be portrait or landscape & the card can be folding or one sided, non-folding like a postcard. The use of appealing, suitable colours should be seen through the layout.

Rough sketchings are created after the analysis of the brief, for developing the ideas :

Assignment 2 rough sketchings

Software used to create the cards : CorelDRAW.

Tools : Pen/pencil on paper. Digitalized in CorelDRAW using freehand tool, shape tool, basic shapes tool. Fountain fills are applied using gradient tool. Solid plain colours are also applied. Text is conveying the messages & the sentiments expressed in the cards.

Fonts used :

Arial, Batang, Cylbum Regular, Adobe Fangsong Std R, Adobe Arabic, Dancing Script OT, MS Gothic, Ballpark, Megalopolis Extra, JohnHanockCP, Corinthia, ChopinScript.

Keywords : greeting cards, unusual, non-conventional, themes, envelope, images, graphics, fonts, texts, attractive, appealing, colours, folding, non-folding.

Themes :

  1. Thanksgiving
  2. All the Best
  3. Deepawali / Diwali Festival of Indians
  4. Romantic birthday wishes

Cards Along with the envelopes :

Assignment 2 1


Assignment 2 2


Assignment 2 3

As per the tutor reports, I have changed a bit in this design as follows –

Assignment 2 3

Assignment 2 4


Assignment 1 Introducing Yourself [Level 1, Unit 1]

Postcard Size: A6 (fig.1)

Assignment 1 fig 1


Tools Used : Graphite pencils on paper & digitalised with CorelDRAW in vector format.

Explanation :

While colouring it digitally, I had kept in mind that the pleasantness of nature comprising of trees, flowers, grass, butterflies, sky, mountains, etc.] as well as cuteness of animals like rabbit, should reflect through the line roundness and colour combinations. Everything should be in harmony with each other. As I love the style of illustrations for children & character design, I tried to depict myself as I’m, wheelchair-ridden, but happy to spending time in the nature. I have been wheelchair-ridden due to a rare genetic disorder called Osteogenesis Imperfecta (OI), a brittle bones disorder. I have limited mobility. Yet, I love to travel & hence, I have visited many beautiful places. I love nature, trees, birds, flowers, rivers, sun & just everthing. So, I felt to introduce myself this way, just the way I’m.

Postcard Size: A6 (fig.2)

Assignment 1 fig 2

Tools Used : Graphite pencils on paper & digitalised with CorelDRAW in vector format.

Explanation :

I have limited mobility. So, my childhood was sometimes too lonely or due to my treatments & surgeries very frequently, I had less friends in childhood. So, my mother & father introduced me to the wonderful world of literature & books of all sorts. I love reading sine then. I love fiction, non-fiction, historic set-up books, detective stories, etc. even now, I love reading books which guide me to draw better & to create better graphics. I lave reading printed books as well as eBooks. So, I use Kindle also. I have a vast collection of books at my home, in English & Marathi (our regional language & my mother-tongue). So, I have tried to illustrate it through the design. I have used flat & minimalistic style throughout the design. I wished to maintain the balance & movement of viewing direction consistent throughout the design. Use of peaceful blue for the wall of the room to denote peaceful ambience necessary for reading, just like I have in my room at home.

Postcard Size: A6 (fig.3)

Assignment 1 fig 3

Tools Used : Graphite pencils on paper & digitalised with CorelDRAW in vector format.

Explanation :

I have limited mobility. In spite of all the hurdles, my mother & father tried to give me the best possible education that was available in our little town. I have completed B.A. (English, History) from the college affiliated to Mumbai University (India). I kept learning graphic design by self-study too after the completion of B.A. & completed a Diploma in DTP (DeskTop Publishing) through the correspondence from a private institute.Now, I work as a freelance graphic designer & run my own business from my home-office as Dzyn Studio since April 2011.I had participated in graphic design competitions held by Corel Corporation & my graphics won prizes three times. I have always wished to have more & more education. So, I have re-started my work after my mother’s tragic demise by cancer in 2016 & started to learn B.A. (Hons) Graphic Design by correspondence.

The colour yellow depicts the energy required to work, just like I have in my home-office. The use of perspective & viewpoints makes the overall design appear like a professional workspace.

I have maintained the flat & minimalistic style consistent throughout all the three postcards. I have tried to create two of them in portrait orientation while one of them in landscape orientation, to maintain the direction of elements in the design & its intention.I have avoided skeuomorphic style.

I have used the plain solid colours more & used fountain fills very less, just to maintain the minimalistic style consistent throughout the design. I have used the freehand tool to digitally sketch the rough sketch done on paper with pencil & pen.

As my tutor suggested, I have tried to arrange the last layout in portrait orientation to maintain the consistency –

Assignment 1 fig 3.1