Part 3 Photomontage [Level 1 Unit 1]

Brief : It is required to createa design or poster using photomontage on any theme related to political or social issue.

Photomontage is created by cutting up photographs, to create new meanings of the contrasting images through the juxtaposition and composition of the layout, using conventional darkroom photography techniques or by using photo-editing and manipulating softwares like Adobe Photoshop, Corel PHOTOPAINT, Corel PaintShop, etc.

Theme : I have taken up the theme of social issue of violence against women, as it is universal. Women belonging to any background, any culture, of any socio-economic status, any caste, creed, religion faces discrimination and harassment on domestic level or at workplace or even at social level, be they illiterate or literate. There is need to impose strict laws and the criminals should be dealt with a heavy hand by enforcement of law. Also, there is a need to create more and more widespread awareness among the people in developing and undeveloped countries against the crimes against women and to fight against the injustice meted out.

Concept : I have created rough concept for the poster of size A3 using pen and paper initially, which I’m going to develop in Adobe Photoshop. The background colour should be gradient of dark red to bright red, to symbolically represent the terrifying reality. There should be a message on the top right for the victims to fight against the violence and harassment and on the top left, there should be a strict warning or message to represent that the violence will not be tolerated anymore, to reflect the firm stance of women. There should be an image or use of an clip art or line than a photograph any certain women, for effectiveness and to symbolize the helplessness of the victim during the violence. The images of words written in bold type should be used arranged and directed in an aggressive way towards the symbolic representation of the victim. The arrows represent the direction of the overall photomontage through which the eyesight of the viewers will navigate.

img_20170820_233414.jpg

I have thought and noted some keywords to help create the photomontage effective : red, orange, yellow, dark red, red, gradient, stop, victim, violence, message, recognize, report, warning, prevent, sexual, physical, verbal, abuse, harassment, scandal, acid attack, attack, thrashed, spanking, bullying, blackmailing, extortion, rape, gang-rape, molestation, stripping, lynching, stabbing, forceful, inappropriate touching, groping, forceful kissing, forced marriages, dowry, child bride, child marriage, female foetcide, domestic violence, trafficking, bold, stance.

Reference Images : I have collected some reference images online of the news articles in various newspapers and magazines throughout the world which contain the words enlisted in the keywords. Not all the images of such news or articles are related to the issue of violence against women but these images contain words which can serve the purpose of conveying the intention of the design.

 

louima9n-3-web

Sowetan_06032016p3

sam-hose-1

sex-a

nc-event-header-title-870x490

Missing

aa_news_19860112-could_pressing_charges_0

1415182838523_Image_galleryImage__THIS_IMAGE_HAS_NOT_YET_B

 

165747773-DH-02-10-2011-Page2

molested, article text in newspaper

71132400-child-bride-newspaper-article-text

sexual assault, newspaper article text

18449668_BG1

17464_blackmail-620-banne

2016-10-13T22-32-24-9Z--1280x720

1980-Wash-U-news-article

088

1

_88231434_sun12

VictimsofLynching

untitled

Trump11A

threatened-abortion-2-728

TheStar_220709p5

Sowetan_Chump1_p2_

gang-rape_small_121812100041

fj10KIDNAP10012014e_2x

fj03KIDNAP10012014e_2x

death

DE-5-ACID-MAIN_eps_1984386f

article-4585707-image-1

article-2707675-200B4D6300000578-351_306x411

article-2311476-1961A17A000005DC-462_306x395

article-1184828-0508AAE0000005DC-952_468x241

afmlogov2_0

pachauri-readerwebsite-story

flames background

stop-violence

Victim

Final poster design (Size A3) :

Photomontage A3

Part 3 Exercise Abstract Cities [Level 1 Unit 1]

Brief : It is required to create a series of 10 abstract cover designs of A5 size (210 mm x 148 mm) with landscape orientation (for guidebooks of 10 cities throughout the world). There should be a balance the blocks of subordinate, dominant and accent colours. There is no limitation on use of colours. It is compulsory to include he name of the city in each concerned design. The names of the 10 cities for which the designs are to be created :

  1. Madrid (Spain)
  2. Malmo (Sweden)
  3. Managua (Nicaragua)
  4. Manchester (UK)
  5. Manhattan (USA)
  6. Marrakech (Morocco)
  7. Marseilles (France)
  8. Melbourne (Australia)
  9. Montreal (Canada)
  10. Mumbai (India)

Research : For the reference, I have collected  clip-arts, silhouettes, line arts, photographs, etc. of some famous tourist places of historical / cultural importance, monuments, forts, castles, buildings, skylines, places of worship that make these cities remarkable and famous.

 

I have also studied the colours of the flags of the countries in which these cities are situated, as these colours will help me to determine atleast one of the colours for cover designs each.

Madrid (Spain)

Spain

Malmo (Sweden)

Sweden

Managua (Nicaragua)

Nicaragua

Manchester (UK)

UK

Manhattan (USA)

USA

Marrakech (Morocco)

Morocco

Marseilles (France)

France

Melbourne (Australia)

Australia

Montreal (Canada)

Canada

Mumbai (India)

India

Design Solution :

I have brainstormed the minimalistic concept as follows –

08142017

Font : I have used one common slab serif font named ‘Bookman Old Style’ throughout all the designs in the series.

Softwares : I have used Corel PHOTOPAINT, an image editing software for editing the collected clip-arts, silhouettes, line arts, photographs, etc. and CorelDRAW for creating vector silhouettes and line arts as well as for the creation of the layout.

*I have created 2 variants for cities Morocco and Marseilles, because I was able to visualize it 2 ways each, especially with Moroccan Blue colour.

Madrid

Malmo

Managua

Manchester

Manhattan

Marrakech 1

Marrakech 2

Marseilles 1

Marseilles 2

Melbourne

Montreal

Mumbai

 

Part 3 Exercise Understanding Colour [Level 1 Unit 1]

Johaness Itten, an artist, designer and educator, who studied how colours work, explored the dynamic relationship between the colours. Through his study, he has provided te designers an important lesson :

When picking a colour palette to work with, use bright colours but balance them against more subtle colours.

It is asked to draw the grids of favourite colours and non-favourite colours and to compare which looks better by placing them side by side.

understanding colour1 p3 L1 U1

By comparing my favourite and non-favourite or less favourite colours, I can say, it is actually relative to every person’s choice. It can differ from person to person.

Some of my favourite colours are bit pale, kind of tint and shades rather than pure, bright, vibrant hues of colours. I also like two stark contrasting colours, that is black and white.

Some of my non-favourite colours are bright, vibrant and pure hues, for example red and yellow. Other colours are shades [colours derived by mixing black/grey in pure hues] and are bit dull in appearance.

If matched and paired as well as combined together my favourite and non-favourite colours properly, they can make graphics, illustrations or paintings appear interesting and visually appealing.

It is also asked to experimenting by placing colours together as Johaness Itten did by trying two colours each to illustrate following ideas :

  1. Angry
  2. Brave
  3. Creative
  4. Dangerous
  5. Energetic
  6. Familiar
  7. Gregarious [fond of company / sociable]
  8. Hopeful
  9. Independent
  10. Jumpy [contemplative, anxious and uneasy]
  11. Kinetic
  12. Luxurious
  13. Masculine
  14. New
  15. Open
  16. Precious
  17. Quiet
  18. Reasonable
  19. Sociable
  20. Tasteful
  21. Unhappy
  22. Vital
  23. Wonderful
  24. Extra Special
  25. Youthful
  26. Zany [amusingly unconventional and idiosyncratic (peculiar)]

understanding colour2 p3 L1 U1

Part 3 Exercise Seeing The Light [Level 1 Unit 1]

 

Using only an image of a light bulb, the word ‘light bulb’ and a block of any colour, at east 20 different designs are to be created that explore visual dynamics, for example like this one given in the course work-book :

Kitten

So, I have experimented to explore the visual dynamics by trying various compositions, using each element at different sizes, cropped photo if necessary, keeping the block of colour of any size, layered the elements, to create sense of space, depth and contrasts.

I have used CorelDRAW for this purpose and used colours black and white for text, font Arial bold, blue for the block of colour and downloaded the image of light bulb from the given source. I have placed 30 rectangles, (each rectangle of width 31 mm and height 44 mm) as a grid.

light bulb

 

Part 3 Research Point [Level 1 Unit 1]

Being a self-studied designer, I have  habit of collecting many samples of various designs (printed and digital) for example ads, packaging, labels, graphics, illustrations, flyers, posters, logos, book covers, sketches, paintings, drawings, etc. These collections have helped me to overcome artist’s block at times and also to keep the spark of creativity alive in me.

I have found innumerous styles and types that attract me. These collections have motivated me to improve my style of design.

I have realized that I have collected various types of designs by various designers, known and unknown. I’m interested in the designs that use illustrations, graphics, typography and vibrant as well as minimal colour palettes.

Through observations so far, I have understood that the hierarchy and layout should be balanced to attract the attention of viewers and also to increase the possibility of sell of the product by lucrative designs. The utility and innovative aspects are extremely important in the design. The designs should be memorable and transcend beyond the trends and classics.

The visual language is easy to understand and dominant throughout, represented through the following designs from my visual diary :

IMG-20151130-WA0000

The package design for a spices powder product is made up of limited colour palette. The warm colour scheme used on white background and an apt photograph of the spices has made the design perfect for print. The well-balanced layout makes the visual language easier to understand.


 

IMG-20160701-WA0002

The translucent design with uniform design on all bottles creates an illusion of fruits hanging up on the level of drink. The vertical alignment of the text is suitable. Uniqueness of such designs is the key factor to appeal the potential buyers, making them feel the temptation to try. This can be said as the success of visual dynamics resented in this design.


FB_IMG_1450848849890

The simple shape of the bottle, limited colours,  and the simple layout of the design perfectly pair together, thus making it visually appealing. The simple sans serif font used for text makes it legible, by making the eyesight focus on only important text at the first glance.


shane-connolly-actor-pop-art-spice-labels

The funky, graffiti style fonts, warm colours along with contrasting colours on the labels is visually attractive. Some text on some labels is not much legible though. The strong appeal of the visual dynamics of all the designs attracts the viewers.


 

DSC_0657

The simple, minimal style of the package for a stylus is extremely user-friendly too. The window provides a sneak peak of the stylus inside. The limited colour palette, simple sans serif font along with logo is visually interesting overall and looks extremely professional. The utility is given importance as well.


The unique, intelligently-designed package design has a great utility value also. The attractive scheme of only limited colours and the die-cut petal shapes and cylindrical shapes become not just windows but also the holders of tangerines / oranges. Use of illustration and minimum text is seen. Overall, the visual dynamics is completely successful in catching the attention of viewers, buyers too.


_20160126_200838

The package design for a food-catering service is manifesting the warm colour scheme that stimulates appetite. The different style of box-design makes it visually appealing. The placement of logo at the centre balances the visual dynamics throughout the design layout.


FB_IMG_1466145047617

The vibrant red background and the cute illustration of a Japanese girl wearing a Kimono and holding an umbrella is wonderfully reaching out to the viewers. It reflects the culture of Japan. The use of floral pattern represents the beauty. The use of light green colour adds a contrast.


 

FB_IMG_1437287161286

The cute illustration created with sot lines, pale colours along with contrasts on the background of gray colour, is visualy appealing.


IMG_20170629_130526

The gloomy ambience and mood is represented through the style of illustration and the pale colours. There is no focus on details in illustration, purposefully.


 

FB_IMG_1454902195104

The background pale colour with pattern of polka dots, the colours overall, silhouette and floral illustrations reflects the retro style. Use of less text using the sans serif font, placement of logo is visually appealing.


 

FB_IMG_1455523051839

The greeting card for the festival in India is designed using retro-styled illustration and repeated colours is inimalistic yet very attractive. The simple serif font is used for text.


 

FB_IMG_1482893096917

The use of floral illustration and single colour on pale background makes this handlettered artwork reflect positive energy through the visuals.


 

FB_IMG_1484844673984

The use of soft and flowing line strokes reflects the cuteness and tenderness of the baby through this illustration. It perfectly touhes the heart of the viewers. The use of facial expressions and gestures in this character design is wonderfully appealing.


 

Study_and_Fun_by_mrbumbz

The vibrantly colordul, cute, illustration is extremely pleasant and optimistic. It depicts the freedom during the childhood through perfect objects. The layout  of the design conveys a radiant energy to the viewers.


 

FB_IMG_1485053419613

The negative space is wonderfully utilized in this illustration. The cuteness and the love tenderly reflects throughout the illustration.


 

IMG-20161009-WA0005

The poster for a group exhibition of artworks by women artists is energetic with contrasting, complimentary colours throughout. The layout is different than usual.


 

08062017_0005

The package design is unique as compared to the other packages for similar products in the markets. This design manifests black colour as a background, opposite to the trends. It experiments successfully with pairing of limited colour palette and food photography.


 

08062017_0003

The minimalistic style with simple sans serif fonts, food photography and limited colour palette is attractive throughout the layout.


 

spice1

The food photography of spices arranged strategically together is vibrant and stimulates the appetite.


 

FB_IMG_1501680729778

The vintage style or retro style reflects throughout this design of a poster. The colour choice and pairing of serif and sans serif fonts is wonderfully balanced along with the illustration.


 

FB_IMG_1493273767093

The innovativeness and intelligence reflects throughout this poster. The visuals are interesting to catch the attention as the viewers explore the overall design and find many different objects that comprise the illustration representing the art of design.


 

The poster design is catchy, vibrant and full of illustration. The red colour denotes the colour of the planet Mars. The contrast of colours is visually appealing.


 

FB_IMG_1493667071623

The typographic artwork using three colours [red, blue, yellow] on black background of this ad of a chocolate is wonderful piece of graphic design.


 

51qGMuO6UtL

The book cover design with partial photograph of a clock and its hands represents the time span or history or past. The Serif font for title of the book and sans serif font for author’s name is perfectly paired, making it easy to read. The limited colour palette makes it visually appealing.


 

12_5565

The abstract patterns on the pots provide a perfect and rare contrast to the brown background. The strategic positioning of the pots makes it visually attractive enough.


 

f2bd5554170953_5950ca7a2d1c2

The wonderful, retro-styled unique poster for an orange-flavoured cold-drink, comprises of a stark contrast of mainly orange-coloured objects on a pale blue background. The main objects are centred, three dimensional in appearance and the warm colours paired with deep blue and green creates energetic appearance overall.


 

 

Part 3 Exercise Signs and Symbols [Level 1, Unit 1]

Brief : Read existing signs, symbols and images. Drawing on their current visual language, create new symbols. Research how existing visual language represent the concepts as well as different similes and metaphors that are in common use. Document them through drawings, collect examples and mind maps.

Create an alternative symbol to represent at least one of these concepts :

  1. Danger
  2. Movement
  3. Love
  4. Here

References : For a better understanding of this exercise, I have went through these links

Research : I have some graphics, illustrations, icons, symbols, images, etc. in my visal collections so for. Also, I have found some from Google and other resources found outdoors during travel.

(1) Danger :

(2) Movement :


(3) Love :

(4) Here :

Mind mapping : 

IMG_20170811_222643

I have researched and found that there is scope to develop new icons for ‘Movement’ and ‘Here’. I have brainstormed and drew four different concept sketches for each. I have tried to develop the icon concepts in CorelDRAW as just line drawing in black and white, coloured and three dimensional each finalized icon.

(1) Movement : In the sketches, the dot represents static quality, that is lack of movement. The object that is static, has potential to move. So, the dot represents static quality of the object while arrow represents direction of movement which is represented by the line.

08112017

Icons1 p3, l1, u1

(2) Here : to represent the location, place, spot, distance relative between two different spots, the icon of ‘here’ proves helpful to pinpoint. The sharp, precise unique icon is needed to assert the perfect and exact spot.

08112017

Icons2 p3, l1, u1

Part 3 Exercise : Visual Diary [Level 1, Unit 1]

Being a self-studied designer, I always have collected many samples of various designs (printed and digital) about ads, packaging, labels, graphics, illustrations, flyers, posters, logos, book covers, sketches, paintings, drawings, etc. These have helped me to overcome artist’s block at times and also to keep the creativity alive in me. I have found innumerous styles and types that attract me. These collections have motivated me to improve my style of design.

I have realised that I have collected various types of designs by various designers, known and unknown. I’m interested in the designs that use illustrations, graphics, typography and vibrant as well as minimal colour palettes. Through observations so far, I have understood that the hierarchy and layout should be balanced to attract the attention of viewers and also to increase the possibility of sell of the product by lucrative designs. The utility and innovative aspects are extremely important in the design. The designs should be memorable and transcend beyond the trends and classics. The visual language represented through these following designs is easy to understand and dominant throughout.

Presenting some of those designs as follows :

IMG-20150819-WA0057

1395386196089

da88794f4f75746d6f065717_rw_1920

IMG-20160618-WA0016

IMG-20160618-WA0017

IMG-20160123-WA0101

IMG-20160119-WA0010

IMG-20160119-WA0004

IMG-20151130-WA0000

IMG-20151207-WA0002

IMG-20160104-WA0008

IMG-20160114-WA0006

IMG-20160114-WA0007

IMG-20151119-WA0017

IMG-20151119-WA0015

b208052017

b108052017

DSC_0126

IMG-20160716-WA0047

FB_IMG_1465364677427

DSC_0455

IMG-20160716-WA0036

IMG-20160716-WA0035

IMG-20160716-WA0033

IMG-20160716-WA0034

 

IMG-20160716-WA0026

IMG-20160716-WA0027

IMG-20160711-WA0010

IMG-20160701-WA0002

DSC_1439

DSC_0657

Logo

0225

FB_IMG_1466145047617

 

FB_IMG_1479918392886

earthday

DSC_7733

DSC_7734

FB_IMG_1470149947486

FB_IMG_1475262174068

FB_IMG_1437661194522

FB_IMG_1437287224333

FB_IMG_1437287161286

FB_IMG_1437282067972

FB_IMG_1437281876305

FB_IMG_1437280076067

20141002_102814

FB_IMG_1443892464029

FB_IMG_1443409892227

DSC_7739

FB_IMG_1472310276243

FB_IMG_1475912191522

FB_IMG_1440820564607

FB_IMG_1476935651957

FB_IMG_1440665005513

FB_IMG_1478927880897

FB_IMG_1478929284552

FB_IMG_1438665130374

FB_IMG_1460703863681

FB_IMG_1458191880844

FB_IMG_1455523051839

FB_IMG_1454902195104

1435985602347

1435985602606

FB_IMG_1454647123476

FB_IMG_1454561236564

FB_IMG_1454561233432

FB_IMG_1454388274177

FB_IMG_1454388271522

FB_IMG_1448641026121

flat,800x800,070,f.u1

Disney-Wallpaper-disney-6229350-1024-768

FB_IMG_1450848849890

FB_IMG_1450060841514

FB_IMG_1482893096917

FB_IMG_1426745856411

FB_IMG_1482031151923

FB_IMG_1482031143861

FB_IMG_1425467449900

IMG_167487531563473

FB_IMG_1484844673984

FB_IMG_1487727548940

FB_IMG_1488911074035

FB_IMG_1484636828744

FB_IMG_1460918756649

IMG-20161014-WA0032

IMG-20161012-WA0006

IMG-20161009-WA0005

IMG-20160926-WA0003

IMG-20160903-WA0004

IMG-20161016-WA0006

IMG-20160730-WA0002

IMG-20160828-WA0000

IMG-20160817-WA0009

IMG-20160824-WA0012

IMG-20160729-WA0000

IMG-20170110-WA0000

IMG-20170105-WA0014

IMG-20160923-WA0004

FB_IMG_1484704123260

FB_IMG_1482091379471

FB_IMG_1482139527527

FB_IMG_1484969260360

FB_IMG_1481137527941

FB_IMG_1489037340418

IMG-20161210-WA0018

IMG-20161210-WA0016

IMG-20161226-WA0011

IMG-20161226-WA0008

IMG-20170225-WA0001

FB_IMG_1486583255887

IMG-20161126-WA0004

IMG-20170227-WA0005

IMG-20161014-WA0034

IMG-20161014-WA0033

IMG-20161027-WA0006

IMG-20161027-WA0004

IMG-20161027-WA0002

IMG-20161027-WA0008

IMG-20161027-WA0001

IMG-20161027-WA0014

IMG-20161027-WA0012

IMG-20161027-WA0000

IMG-20161027-WA0003

Final cover design X7 6

FB_IMG_1485434949974

FB_IMG_1485053419613

IMG-20160104-WA0006

_20160126_200820

_20160126_200838

IMG_20160106_004209

IMG_20151128_195151

FB_IMG_1488856196495

FB_IMG_1481222470134

FB_IMG_1469070299018

FB_IMG_1490795793211

enjoy_life_by_freeminds-d8exu78

fairy_tale_by_freeminds-d65w6lv

20131230_03a_by_freeminds-d705bwq

1463598080327

FB_IMG_1489127666305

FB_IMG_1489127691750

FB_IMG_1489200439292

FB_IMG_1489736695588

FB_IMG_1489736710946

FB_IMG_1490670146017

20170414_123544

IMG_20140730_170303

IMG_20140723_142050

still life 2

still life 1

still life 3

lady with a hat

Queen of colours

1452188917854

1452362997099

1452189081220

IMG-20160104-WA0007

IMG-20170324-WA0003

FB_IMG_1495195154509

FB_IMG_1494655540138

FB_IMG_1494655533233

FB_IMG_1494395001900

FB_IMG_1493667071623

FB_IMG_1494233294611

FB_IMG_1493787657022

FB_IMG_1493565375169

FB_IMG_1493219358004

FB_IMG_1493271815946

FB_IMG_1492405085876

FB_IMG_1492399616241

FB_IMG_1493534580116

FB_IMG_1492338390534

FB_IMG_1491828281984

FB_IMG_1491284319757

FB_IMG_1493273767093

FB_IMG_1491542945529

FB_IMG_1498971842929

FB_IMG_1499609363206

Screenshot_20170706_124807

Screenshot_20170706_124926

FB_IMG_1498847871241

IMG_20170629_130526

FB_IMG_1496726270494

IMG-20170322-WA0003

IMG_20170601_194253

Screenshot_20170325-084932

Screenshot_20170325-085317

Screenshot_20170213-093713

 

Screenshot_20160809-075539

IMG_20170501_013416_374

IMG_20170421_192914_863

IMG_20170313_000357_075

FB_IMG_1501939312007

FB_IMG_1501939271720

Screenshot_20170805_093933

FB_IMG_1501853486887

FB_IMG_1501851081456

Screenshot_20170728_125003

Screenshot_20170725_124508

Screenshot_20170802_192228

IMG_20170715_133221

Screenshot_20170720_100033

FB_IMG_1501680699606

FB_IMG_1501680729778

b571eaeb-2d46-46d6-be4f-6fef90f3130c

51qGMuO6UtL

Screenshot_20170805_202315

Screenshot_20170805_202347

Screenshot_20170805_202333

54b8b246a147b

.facebook_1492658607066

3

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526273_10150764849673518_44827283517_9416995_962540509_n

995710_615578728460163_464317874_n

3129557_1600x1200

3138438_1024x768

3138439_1024x768

553709663_657e475191_b

1342874618_417677869_1-250-ml-mineral-water200-ml-mineral-waterTreated-mineral-waterFirst-time-in-india-Odhav

3273812010_b53b89d212_o

12272289597zKj87a

andorinha1

bird 004

Blog-ruth_black_header

brandberry-fish-logo-2

CAM01348

case1_02

cupcakes11

DrewMassa

HiBall_photo

imagesCA3TQMT1

imagesCAIPNYBS

IMG-20160104-WA0006

IMG-20160104-WA0007

pkm-chutney-packshot_Shengadana

shane-connolly-actor-pop-art-spice-labels

shutterstock_92873728

spice1

SPICES_pictures

stock-vector-multimedia-icon-vector-72552418

stock-vector-vector-collection-of-color-pearls-isolated-on-white-45883597

stop&smell

Study_and_Fun_by_mrbumbz

Supero-Mineral-Water-2

ToyTop-IndianTheme

village-art-of-india

Yannick Garcia_I Love Colors_ZERi

p108052017_0001

p108052017_000208062017_0001

 

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1491430301076

3

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